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    The Blog

    Actionable insights from across the Cranfield network

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    Creating a High performing Sales Organisation
    By Javier Marcos Cuevas On June 16, 2019

    Creating a High performing Sales Organisation


    (2 min read 312)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Building the Temple of Supply Chain Resilience
    By Professor Richard Wilding OBE On June 13, 2019

    Building the Temple of Supply Chain Resilience

    If you're concerned about risk in your supply chain, build the temple of supply chain resilience. Your foundation needs to be an...


    (1 min read 241)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    International Key Account Management – The World Is (Or Could Be) Your Oyster………….
    By Dr. Sue Holt On June 13, 2019

    International Key Account Management – The World Is (Or Could Be) Your Oyster………….

    As a result of progressive globalisation and industry consolidation, International Key Account Management (IKAM) has become an...


    (4 min read 760)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    World Class Key Account Planning
    By Dr. Sue Holt On June 9, 2019

    World Class Key Account Planning

    As the late great Sir John Harvey Jones said:

    “Planning is an unnatural process; it is much more fun to do something. And the...


    (2 min read 418)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Supply Chain Innovations
    By Dr Soroosh Saghiri On June 7, 2019

    Supply Chain Innovations


    (1 min read 281)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Financial Judgements in the Boardroom
    By Professor Ruth Bender On June 6, 2019

    Financial Judgements in the Boardroom

    Few directors are financial experts, but all directors have to make judgements on the financial figures presented to them in the...


    (2 min read 322)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Key Account Management and Procurement
    By Mark Davies On June 5, 2019

    Key Account Management and Procurement

    Mark Davies, visiting fellow at Cranfield, conveys how important is it for key account managers to develop relationships with...


    (3 min read 515)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    By David Deegan On May 30, 2019

    "Warm a heart"​ - Are your organisational values making an impact?


    (6 min read 1264)

    Tags: Cranfield School of Management, featured learning, learning,

    Crafting a Value-Creating Sales Strategy
    By Professor Javier Marcos-Cuevas On May 20, 2019

    Crafting a Value-Creating Sales Strategy

    Creating customer value is the core mission of marketing and sales organisations. To ensure your sales strategy creates...


    (1 min read 269)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Executive Insight - What is World Class Key Account Management?
    By Dr. Sue Holt On May 16, 2019

    Executive Insight - What is World Class Key Account Management?


    (2 min read 350)

    Tags: Cranfield School of Management, featured learning, featured leadership,

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