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Actionable insights from across the Cranfield network

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Building the Temple of Supply Chain Resilience

If you're concerned about risk in your supply chain, build the temple of supply chain resilience. Your foundation needs to be an...


(1 min read 241)

Tags: Cranfield School of Management, featured learning, featured leadership,

International Key Account Management – The World Is (Or Could Be) Your Oyster………….

As a result of progressive globalisation and industry consolidation, International Key Account Management (IKAM) has become an...


(4 min read 760)

Tags: Cranfield School of Management, featured learning, featured leadership,

World Class Key Account Planning

As the late great Sir John Harvey Jones said:

“Planning is an unnatural process; it is much more fun to do something. And the...


(2 min read 418)

Tags: Cranfield School of Management, featured learning, featured leadership,

Financial Judgements in the Boardroom

Few directors are financial experts, but all directors have to make judgements on the financial figures presented to them in the...


(2 min read 322)

Tags: Cranfield School of Management, featured learning, featured leadership,

Key Account Management and Procurement

Mark Davies, visiting fellow at Cranfield, conveys how important is it for key account managers to develop relationships with...


(3 min read 515)

Tags: Cranfield School of Management, featured learning, featured leadership,

Crafting a Value-Creating Sales Strategy

Creating customer value is the core mission of marketing and sales organisations. To ensure your sales strategy creates...


(1 min read 269)

Tags: Cranfield School of Management, featured learning, featured leadership,

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