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    Creating a High performing Sales Organisation
    By Javier Marcos Cuevas On June 16, 2019

    Creating a High performing Sales Organisation


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Building the Temple of Supply Chain Resilience
    By Professor Richard Wilding OBE On June 13, 2019

    Building the Temple of Supply Chain Resilience

    If you're concerned about risk in your supply chain, build the temple of supply chain resilience. Your foundation needs to be an...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    International Key Account Management – The World Is (Or Could Be) Your Oyster………….
    By Dr. Sue Holt On June 13, 2019

    International Key Account Management – The World Is (Or Could Be) Your Oyster………….

    As a result of progressive globalisation and industry consolidation, International Key Account Management (IKAM) has become an...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    World Class Key Account Planning
    By Dr. Sue Holt On June 9, 2019

    World Class Key Account Planning

    As the late great Sir John Harvey Jones said:

    “Planning is an unnatural process; it is much more fun to do something. And the...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Supply Chain Innovations
    By Dr Soroosh Saghiri On June 7, 2019

    Supply Chain Innovations


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Financial Judgements in the Boardroom
    By Professor Ruth Bender On June 6, 2019

    Financial Judgements in the Boardroom

    Few directors are financial experts, but all directors have to make judgements on the financial figures presented to them in the...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Key Account Management and Procurement
    By Mark Davies On June 5, 2019

    Key Account Management and Procurement

    Mark Davies, visiting fellow at Cranfield, conveys how important is it for key account managers to develop relationships with...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    By David Deegan On May 30, 2019

    "Warm a heart"​ - Are your organisational values making an impact?


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    Tags: Cranfield School of Management, featured learning, learning,

    Crafting a Value-Creating Sales Strategy
    By Professor Javier Marcos-Cuevas On May 20, 2019

    Crafting a Value-Creating Sales Strategy

    Creating customer value is the core mission of marketing and sales organisations. To ensure your sales strategy creates...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Executive Insight - What is World Class Key Account Management?
    By Dr. Sue Holt On May 16, 2019

    Executive Insight - What is World Class Key Account Management?


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    Tags: Cranfield School of Management, featured learning, featured leadership,

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