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Green Energy Consumption: Market vs marketing failure?
The Government is focused on addressing market failures for green energy, and whilst necessary, it is not sufficient; marketing...

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Tags: article, strategic marketing and sales

Do Marketing Plans Still Matter in our Agile World?
In an age of agile, where companies adopt an iterative approach to managing projects, do we still need strategic marketing...

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Tags: article, strategic marketing and sales

Deshopping - the rise of fraudulent returns
Deshopping has been described as ‘the return of products after they have fulfilled the purpose for which they were borrowed’. ¹ ...

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Tags: article, strategic marketing and sales

Talent Management is Dead - Long Live Talent Management!
In a live, insight-laden panel event with Cranfield Executive Development, global talent leaders convened to share their hopes,...

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Tags: article, changing world of work

Annual Impact Report 2021 - highlights
Measuring return on investment for executive development can be a challenge.  

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Tags: executive development, article

Impact drivers vs. impact destroyers
In revisiting HBR’s challenging 2016 article ‘The Great Training Robbery’, Cranfield University experts Wendy Shepherd and Mark...

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Tags: leadership, executive development, article

Ten tips to help you decide if a non-executive director role is for you
In these days of portfolio careers, more and more people want to become non-executive directors (NEDs). It’s a crowded market and...

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Tags: leadership, article

The leader as poet
By Andy Logan On September 21, 2021

The leader as poet

The leader finally reaches the summit of the hill. All their years of business experience, all that time on management and...

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Tags: leadership, article

The 3 key areas shaping your future workforce strategy
Expert faculty from Cranfield School of Management describe three key areas of consideration for talent leaders tasked with...

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Tags: article, changing world of work

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