Knowledge Hub

By Strategic Marketing Forum On October 29, 2024

Webinar | The Role of Business in Improving Women's Safety in the Night-Time Economy

Uncover how night-time economy businesses and stakeholders influence the consumption marketplace.

( read )

Tags: webinar, strategic marketing and sales

eBook | Redefining the relationship between sales and marketing

By Cranfield School of Management On September 3, 2024

eBook | Redefining the relationship between sales and marketing

The relationships between sales and marketing functions are evolving. Download our eBook to explore how and why this is...

( read )

Tags: ebook, strategic marketing and sales

By Dr Wendy Shepherd On August 1, 2024

Leadership Programme ROI: Useful Fact or Mythical Fiction?

Why we should abandon ROI as the Holy Grail in leadership development impact measurement.

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Tags: executive development, article

By Alexander Mackenzie On July 17, 2024

The Art of Contemplation: A storytelling perspective

Allow yourself to think differently about leadership for a moment, and imagine that the issue is not what you know but instead how

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Tags: leadership, article

By Strategic Marketing Forum On July 8, 2024

Webinar | Making Sense of Fashion: A sustainable approach

Exploring the true cost of fashion, our responsibility as purpose-driven marketers, and how to drive change through communication...

( read )

Tags: webinar, strategic marketing and sales

Infographic | 10 Macro Trends for Leaders in a Changing World

By Cranfield Executive Development On May 23, 2024

Infographic | 10 Macro Trends for Leaders in a Changing World

The hurtling pace of change that has characterised the past few decades is about to accelerate, fuelled by a set of...

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Tags: economics, infographic

By Strategic Marketing Forum On May 14, 2024

Webinar | Show Me the Money: Investing in Marketing Technology

A strategic blueprint for building the business case for investing in technology-enabled marketing.

( read )

Tags: webinar, strategic marketing and sales

By Cranfield School of Management On February 29, 2024

Webinar | Women In Leadership: 2024

Practical solutions, tips and tricks from experts across academia and business addressing some of the most topical female...

( read )

Tags: webinar, changing world of work

By Professor Kevin Morrell On February 22, 2024

Is successful change a fairy tale?

Uncomfortable as it may be, transformational change will be unavoidable across every industry in coming years.

( read )

Tags: strategy, article

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Webinar | The Role of Business in Improving Women's Safety in the Night-Time Economy

Uncover how night-time economy businesses and stakeholders influence the consumption marketplace.

eBook | Redefining the relationship between sales and marketing

The relationships between sales and marketing functions are evolving. Download our eBook to explore how and why this is...

Leadership Programme ROI: Useful Fact or Mythical Fiction?

Why we should abandon ROI as the Holy Grail in leadership development impact measurement.

The Art of Contemplation: A storytelling perspective

Allow yourself to think differently about leadership for a moment, and imagine that the issue is not what you know but instead how

Webinar | Making Sense of Fashion: A sustainable approach

Exploring the true cost of fashion, our responsibility as purpose-driven marketers, and how to drive change through communication...

Infographic | 10 Macro Trends for Leaders in a Changing World

The hurtling pace of change that has characterised the past few decades is about to accelerate, fuelled by a set of...

Webinar | Show Me the Money: Investing in Marketing Technology

A strategic blueprint for building the business case for investing in technology-enabled marketing.

Webinar | Women In Leadership: 2024

Practical solutions, tips and tricks from experts across academia and business addressing some of the most topical female...

Is successful change a fairy tale?

Uncomfortable as it may be, transformational change will be unavoidable across every industry in coming years.

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