Cranfield Executive Development Blog | Professor Javier Marcos-Cuevas

Strategies to Achieve Your Goals

By Professor Javier Marcos-Cuevas On October 11, 2022

Strategies to Achieve Your Goals

The business world is too complex for one person, or even a few people, to deliver all aspects of the organisation’s goals and...

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Tags: leadership, article

Leadership Insights for Management Success

By Professor Javier Marcos-Cuevas On October 4, 2022

Leadership Insights for Management Success

Meetings at the top of the corporate ladder are often characterised by conflicting agendas, diverse opinions and strong...

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Tags: general management, article

Navigating Politics at Work

By Professor Javier Marcos-Cuevas On September 22, 2022

Navigating Politics at Work

A candid look at management practice reveals the political dimension of today's businesses and organisations. On a daily...

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Tags: general management, article

Top 5 Leadership Tips for Young Managers

By Professor Javier Marcos-Cuevas On September 6, 2022

Top 5 Leadership Tips for Young Managers

Effective leadership is difficult to develop, especially for young professionals new to a managerial career. Here are five...

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Tags: talent development, general management, article

Addressing the Challenges of Sales Strategy Implementation

By Professor Javier Marcos-Cuevas On July 4, 2019

Addressing the Challenges of Sales Strategy Implementation

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Tags: Cranfield School of Management, featured learning, featured leadership,

Crafting a Value-Creating Sales Strategy

By Professor Javier Marcos-Cuevas On May 20, 2019

Crafting a Value-Creating Sales Strategy

Creating customer value is the core mission of marketing and sales organisations. To ensure your sales strategy creates...

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Tags: Cranfield School of Management, featured learning, featured leadership,

Motivating, incentivizing and rewarding for Key Account Management

By Professor Javier Marcos-Cuevas On May 10, 2019

Motivating, incentivizing and rewarding for Key Account Management

How do you incentivise and support the roll out of key account management programmes? When implementing key account management...

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Tags: Cranfield School of Management, featured learning, featured leadership,