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    Addressing the Challenges of Sales Strategy Implementation
    By Dr Javier Marcos On July 4, 2019

    Addressing the Challenges of Sales Strategy Implementation


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Crafting a Value-Creating Sales Strategy
    By Dr Javier Marcos On May 20, 2019

    Crafting a Value-Creating Sales Strategy

    Creating customer value is the core mission of marketing and sales organisations. To ensure your sales strategy creates...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Motivating, incentivizing and rewarding for Key Account Management
    By Dr Javier Marcos On May 10, 2019

    Motivating, incentivizing and rewarding for Key Account Management

    How do you incentivise and support the roll out of key account management programmes? When implementing key account management...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

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