Knowledge Hub

By Strategic Marketing Forum On June 14, 2023

Webinar | Employee Brand Advocacy: Why credible online stories shared by staff have an impact on sales

Social media is a formidable workplace tool. It can empower employees to become brand advocates, ambassadors, and contributors,...

( read )

Tags: webinar, strategic marketing and sales

By Strategic Marketing Forum On May 18, 2023

Webinar | Modern Advertising

How brand communications are transforming social and cultural behaviours.

( read )

Tags: webinar, strategic marketing and sales

Understand the ethical considerations of using ChatGPT in your organisation

By Dr Annmarie Hanlon On April 27, 2023

Understand the ethical considerations of using ChatGPT in your organisation

ChatGPT has been generating front-page headlines around the globe and creating consternation in many countries, to such an extent...

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Tags: article, strategic marketing and sales

Greenwashing: How dirty firms are given an unspoken social licence to pollute and to lie about it

By Dr Annmarie Hanlon On March 30, 2023

Greenwashing: How dirty firms are given an unspoken social licence to pollute and to lie about it

As corporate social responsibility issues become increasingly important, the practice of appearing to be environmentally friendly...

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Tags: article, strategic marketing and sales

Infographic | Seven Strategic Purposes of Social Media for Organisations

By Dr Annmarie Hanlon On February 2, 2023

Infographic | Seven Strategic Purposes of Social Media for Organisations

Discover how to add sustainable value to your organisation with our Seven Strategic Purposes of Social Media infographic.

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Tags: strategic marketing and sales, infographic

By Strategic Marketing Forum On November 24, 2022

Webinar | Toxic interactions on social media brand channels

How brands can address triggers, consequences and solutions to toxic social media interactions.

( read )

Tags: webinar, strategic marketing and sales

Webinar | An Executive’s Guide to Social Media: 7 Strategic Purposes of Social

By Dr Annmarie Hanlon On November 17, 2022

Webinar | An Executive’s Guide to Social Media: 7 Strategic Purposes of Social

Join digital marketing and social media guru Annmarie Hanlon for a webinar that will update and upgrade the way you view and use...

( read )

Tags: webinar, strategic marketing and sales

Webinar | Negotiating in Business: Addressing biases to create and capture value

By Professor Javier Marcos-Cuevas On November 9, 2022

Webinar | Negotiating in Business: Addressing biases to create and capture value

Explore how marketing and sales professionals can manage common cognitive biases to better create and capture value.

( read )

Tags: webinar, strategic marketing and sales

By Professor Stan Maklan On September 8, 2022

Green Energy Consumption: Market vs marketing failure?

The Government is focused on addressing market failures for green energy, and whilst necessary, it is not sufficient; marketing...

( read )

Tags: article, strategic marketing and sales

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Webinar | Employee Brand Advocacy: Why credible online stories shared by staff have an impact on sales

Social media is a formidable workplace tool. It can empower employees to become brand advocates, ambassadors, and contributors,...

Webinar | Modern Advertising

How brand communications are transforming social and cultural behaviours.

Understand the ethical considerations of using ChatGPT in your organisation

ChatGPT has been generating front-page headlines around the globe and creating consternation in many countries, to such an extent...

Greenwashing: How dirty firms are given an unspoken social licence to pollute and to lie about it

As corporate social responsibility issues become increasingly important, the practice of appearing to be environmentally friendly...

Infographic | Seven Strategic Purposes of Social Media for Organisations

Discover how to add sustainable value to your organisation with our Seven Strategic Purposes of Social Media infographic.

Webinar | Toxic interactions on social media brand channels

How brands can address triggers, consequences and solutions to toxic social media interactions.

Webinar | An Executive’s Guide to Social Media: 7 Strategic Purposes of Social

Join digital marketing and social media guru Annmarie Hanlon for a webinar that will update and upgrade the way you view and use...

Webinar | Negotiating in Business: Addressing biases to create and capture value

Explore how marketing and sales professionals can manage common cognitive biases to better create and capture value.

Green Energy Consumption: Market vs marketing failure?

The Government is focused on addressing market failures for green energy, and whilst necessary, it is not sufficient; marketing...

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