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Webinar | Supercharge your ABM: How AI is creating opportunities in sales and marketing
Artificial intelligence is changing the nature of account based marketing (ABM) and has a direct impact on the buying journey.

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Tags: webinar, strategic marketing and sales

Webinar | Employee Brand Advocacy: Why credible online stories shared by staff have an impact on sales
Social media is a formidable workplace tool. It can empower employees to become brand advocates, ambassadors, and contributors,...

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Tags: webinar, strategic marketing and sales

Webinar | Modern Advertising
How brand communications are transforming social and cultural behaviours. 

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Tags: webinar, strategic marketing and sales

Understand the ethical considerations of using ChatGPT in your organisation
ChatGPT has been generating front-page headlines around the globe and creating consternation in many countries, to such an extent...

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Tags: article, strategic marketing and sales

Greenwashing: How dirty firms are given an unspoken social licence to pollute and to lie about it
As corporate social responsibility issues become increasingly important, the practice of appearing to be environmentally friendly...

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Tags: article, strategic marketing and sales

Infographic | Seven Strategic Purposes of Social Media for Organisations
Discover how to add sustainable value to your organisation with our Seven Strategic Purposes of Social Media infographic.

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Tags: strategic marketing and sales, infographic

Webinar | Toxic interactions on social media brand channels
How brands can address triggers, consequences and solutions to toxic social media interactions

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Tags: webinar, strategic marketing and sales

Webinar | An Executive’s Guide to Social Media: 7 Strategic Purposes of Social
Join digital marketing and social media guru Annmarie Hanlon for a webinar that will update and upgrade the way you view and use...

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Tags: webinar, strategic marketing and sales

Webinar | Negotiating in Business: Addressing biases to create and capture value
Explore how marketing and sales professionals can manage common cognitive biases to better create and capture value. 

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Tags: webinar, strategic marketing and sales

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