Knowledge Hub

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Sales growth in times of Covid-19

Sales and trade operations have been distorted with suppliers and customers unable to interact. Sales leaders need to consider...

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Tags: organisational resilience, article, strategic marketing and sales

Video | The Wheel of Customer Understanding

Getting to really know your customers is vital to organisations, even more so in the current climate. Gaining customer insight is...

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Tags: strategy, video, strategic marketing and sales

Webinar | Digital Marketing in a Crisis

Dr Annmarie Hanlon, Visiting Fellow in Digital and Social Media Marketing at Cranfield School of Management, leads the discussion...

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Tags: webinar, strategic marketing and sales


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