Knowledge Hub | strategic marketing and sales

The Adoption of Artificial Intelligence in Key Account Management

By Professor Javier Marcos Cuevas and Professor Daniel Prior On April 7, 2025

The Adoption of Artificial Intelligence in Key Account Management

How AI is transforming KAM and what it means for key account managers.

( read )

Tags: KAM, article, strategic marketing and sales

Webinar | The Role of Business in Improving Women's Safety in the Night-Time Economy

By Strategic Marketing Forum On October 29, 2024

Webinar | The Role of Business in Improving Women's Safety in the Night-Time Economy

Uncover how night-time economy businesses and stakeholders influence the consumption marketplace.

( read )

Tags: webinar, strategic marketing and sales

eBook | Redefining the relationship between sales and marketing

By Cranfield School of Management On September 3, 2024

eBook | Redefining the relationship between sales and marketing

The relationships between sales and marketing functions are evolving. Download our eBook to explore how and why this is...

( read )

Tags: KAM, ebook, strategic marketing and sales

Webinar | Making Sense of Fashion: A sustainable approach

By Strategic Marketing Forum On July 8, 2024

Webinar | Making Sense of Fashion: A sustainable approach

Exploring the true cost of fashion, our responsibility as purpose-driven marketers, and how to drive change through communication...

( read )

Tags: webinar, strategic marketing and sales

Webinar | Show Me the Money: Investing in Marketing Technology

By Strategic Marketing Forum On May 14, 2024

Webinar | Show Me the Money: Investing in Marketing Technology

A strategic blueprint for building the business case for investing in technology-enabled marketing.

( read )

Tags: webinar, strategic marketing and sales

Webinar | Supercharge your ABM: How AI is creating opportunities in sales and marketing

By Strategic Marketing Forum On February 21, 2024

Webinar | Supercharge your ABM: How AI is creating opportunities in sales and marketing

Artificial intelligence is changing the nature of account based marketing (ABM) and has a direct impact on the buying journey.

( read )

Tags: KAM, webinar, strategic marketing and sales

By Strategic Marketing Forum On June 14, 2023

Webinar | Employee Brand Advocacy: Why credible online stories shared by staff have an impact on sales

Social media is a formidable workplace tool. It can empower employees to become brand advocates, ambassadors, and contributors,...

( read )

Tags: webinar, strategic marketing and sales

Webinar | Modern Advertising

By Strategic Marketing Forum On May 18, 2023

Webinar | Modern Advertising

How brand communications are transforming social and cultural behaviours.

( read )

Tags: webinar, strategic marketing and sales

Understand the ethical considerations of using ChatGPT in your organisation

By Dr Annmarie Hanlon On April 27, 2023

Understand the ethical considerations of using ChatGPT in your organisation

ChatGPT has been generating front-page headlines around the globe and creating consternation in many countries, to such an extent...

( read )

Tags: article, strategic marketing and sales

VIEW MORE