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    The Adoption of Artificial Intelligence in Key Account Management
    By Professor Javier Marcos Cuevas and Professor Daniel Prior On April 7, 2025

    The Adoption of Artificial Intelligence in Key Account Management

    How AI is transforming KAM and what it means for key account managers.

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    Tags: article, strategic marketing and sales

    Webinar | The Role of Business in Improving Women's Safety in the Night-Time Economy
    By Strategic Marketing Forum On October 29, 2024

    Webinar | The Role of Business in Improving Women's Safety in the Night-Time Economy

    Uncover how night-time economy businesses and stakeholders influence the consumption marketplace. 

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    Tags: webinar, strategic marketing and sales

    eBook | Redefining the relationship between sales and marketing
    By Cranfield School of Management On September 3, 2024

    eBook | Redefining the relationship between sales and marketing

    The relationships between sales and marketing functions are evolving. Download our eBook to explore how and why this is...

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    Tags: ebook, strategic marketing and sales

    Webinar | Making Sense of Fashion: A sustainable approach
    By Strategic Marketing Forum On July 8, 2024

    Webinar | Making Sense of Fashion: A sustainable approach

    Exploring the true cost of fashion, our responsibility as purpose-driven marketers, and how to drive change through communication...

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    Tags: webinar, strategic marketing and sales

    Webinar | Show Me the Money: Investing in Marketing Technology
    By Strategic Marketing Forum On May 14, 2024

    Webinar | Show Me the Money: Investing in Marketing Technology

    A strategic blueprint for building the business case for investing in technology-enabled marketing.

    ( read )

    Tags: webinar, strategic marketing and sales

    Webinar | Supercharge your ABM: How AI is creating opportunities in sales and marketing
    By Strategic Marketing Forum On February 21, 2024

    Webinar | Supercharge your ABM: How AI is creating opportunities in sales and marketing

    Artificial intelligence is changing the nature of account based marketing (ABM) and has a direct impact on the buying journey.

    ( read )

    Tags: webinar, strategic marketing and sales

    Webinar | Employee Brand Advocacy: Why credible online stories shared by staff have an impact on sales
    By Strategic Marketing Forum On June 14, 2023

    Webinar | Employee Brand Advocacy: Why credible online stories shared by staff have an impact on sales

    Social media is a formidable workplace tool. It can empower employees to become brand advocates, ambassadors, and contributors,...

    ( read )

    Tags: webinar, strategic marketing and sales

    Webinar | Modern Advertising
    By Strategic Marketing Forum On May 18, 2023

    Webinar | Modern Advertising

    How brand communications are transforming social and cultural behaviours. 

    ( read )

    Tags: webinar, strategic marketing and sales

    Understand the ethical considerations of using ChatGPT in your organisation
    By Dr Annmarie Hanlon On April 27, 2023

    Understand the ethical considerations of using ChatGPT in your organisation

    ChatGPT has been generating front-page headlines around the globe and creating consternation in many countries, to such an extent...

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    Tags: article, strategic marketing and sales

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