---
title: Cranfield Executive Development Blog
---

[![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/Marques-SoM.png?width=85&name=Marques-SoM.png)](https://www.cranfield.ac.uk/som)

 

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# The Blog

## Actionable insights from across the Cranfield network

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- [Recent Posts](https://blog.som.cranfield.ac.uk/execdev)
- [Leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership#topic)
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- [Back to Knowledge hub](https://blog.som.cranfield.ac.uk/knowledge#topic)

<https://blog.som.cranfield.ac.uk/execdev/from-salesperson-to-strategic-partner>

![From Salesperson to Strategic Partner: Reflections on the evolution of key account management](https://blog.som.cranfield.ac.uk/hubfs/AdobeStock_1416335784.jpeg)

![](https://blog.som.cranfield.ac.uk/hubfs/SueHolt.png) By [Dr. Sue Holt](https://blog.som.cranfield.ac.uk/execdev/author/dr-sue-holt)

## [From Salesperson to Strategic Partner: Reflections on the evolution of key account management](https://blog.som.cranfield.ac.uk/execdev/from-salesperson-to-strategic-partner)

##### Dr Sue Holt explores how key account management is aligning and adapting to the needs of today's organisations.

*( read )*

 Tags: [key account management](https://blog.som.cranfield.ac.uk/execdev/topic/key-account-management), [KAM](https://blog.som.cranfield.ac.uk/execdev/topic/kam), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article)

<https://blog.som.cranfield.ac.uk/execdev/a-ned-journey-the-transition-from-senior-executive-to-non-executive-director>

![A NED Journey: The transition from senior executive to non-executive director](https://blog.som.cranfield.ac.uk/hubfs/Mark%20Buswell%20-%20blog%20banner.png)

![](https://blog.som.cranfield.ac.uk/hubfs/CED%20Logo%20-%20space%20-%20no%20wording.png) By [Cranfield Executive Development](https://blog.som.cranfield.ac.uk/execdev/author/cranfield-executive-development)

## [A NED Journey: The transition from senior executive to non-executive director](https://blog.som.cranfield.ac.uk/execdev/a-ned-journey-the-transition-from-senior-executive-to-non-executive-director)

##### “Securing your first NED opportunity is quite tricky and takes patience.”

*( read )*

 Tags: [non-executive director](https://blog.som.cranfield.ac.uk/execdev/topic/non-executive-director), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article), [TNEDP](https://blog.som.cranfield.ac.uk/execdev/topic/tnedp),

<https://blog.som.cranfield.ac.uk/execdev/from-lawyer-to-non-executive-director>

![From Lawyer to Non-Executive Director: The Challenge and the Opportunity](https://blog.som.cranfield.ac.uk/hubfs/AdobeStock_1114219507.jpeg)

By [Ian White](https://blog.som.cranfield.ac.uk/execdev/author/ian-white)

## [From Lawyer to Non-Executive Director: The Challenge and the Opportunity](https://blog.som.cranfield.ac.uk/execdev/from-lawyer-to-non-executive-director)

##### Why the lawyer to NED transition isn’t as easy as it might seem.

*( read )*

 Tags: [non-executive director](https://blog.som.cranfield.ac.uk/execdev/topic/non-executive-director), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article), [TNEDP](https://blog.som.cranfield.ac.uk/execdev/topic/tnedp)

<https://blog.som.cranfield.ac.uk/execdev/effective-board-reviews-what-every-ned-should-know>

![Effective Board Reviews: What every NED should know](https://blog.som.cranfield.ac.uk/hubfs/AdobeStock_774007188.jpeg)

By [Ian White](https://blog.som.cranfield.ac.uk/execdev/author/ian-white)

## [Effective Board Reviews: What every NED should know](https://blog.som.cranfield.ac.uk/execdev/effective-board-reviews-what-every-ned-should-know)

##### A NED’s checklist for advising boards on external reviews.

*( read )*

 Tags: [non-executive director](https://blog.som.cranfield.ac.uk/execdev/topic/non-executive-director), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article), [TNEDP](https://blog.som.cranfield.ac.uk/execdev/topic/tnedp)

<https://blog.som.cranfield.ac.uk/execdev/the-cranfield-brand-in-ned-development-is-a-powerful-quality-assurance-and-risk-reduction-stamp-for-organisations>

![“The Cranfield brand is a powerful quality-assurance and risk-reduction stamp for organisations.”](https://blog.som.cranfield.ac.uk/hubfs/Victoria%20Coxen%20-%20TNEDP.png)

![](https://blog.som.cranfield.ac.uk/hubfs/CED%20Logo%20-%20space%20-%20no%20wording.png) By [Cranfield Executive Development](https://blog.som.cranfield.ac.uk/execdev/author/cranfield-executive-development)

## [“The Cranfield brand is a powerful quality-assurance and risk-reduction stamp for organisations.”](https://blog.som.cranfield.ac.uk/execdev/the-cranfield-brand-in-ned-development-is-a-powerful-quality-assurance-and-risk-reduction-stamp-for-organisations)

##### Victoria Coxen reflects on how attending the Cranfield Non-Executive Director Programme has helped her drive wide-ranging...

*( read )*

 Tags: [non-executive director](https://blog.som.cranfield.ac.uk/execdev/topic/non-executive-director), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article), [TNEDP](https://blog.som.cranfield.ac.uk/execdev/topic/tnedp),

<https://blog.som.cranfield.ac.uk/execdev/since-attending-the-programme-i-have-been-appointed-to-three-commercial-boards>

![“Since attending the programme, I have been appointed to three commercial boards.”](https://blog.som.cranfield.ac.uk/hubfs/Derek%20McGlashan%20-%20TNEDP-1.png)

![](https://blog.som.cranfield.ac.uk/hubfs/CED%20Logo%20-%20space%20-%20no%20wording.png) By [Cranfield Executive Development](https://blog.som.cranfield.ac.uk/execdev/author/cranfield-executive-development)

## [“Since attending the programme, I have been appointed to three commercial boards.”](https://blog.som.cranfield.ac.uk/execdev/since-attending-the-programme-i-have-been-appointed-to-three-commercial-boards)

##### Derek McGlashan shares how attending The Non-Executive Director Programme enhanced his confidence in applying for and holding...

*( read )*

 Tags: [non-executive director](https://blog.som.cranfield.ac.uk/execdev/topic/non-executive-director), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article), [TNEDP](https://blog.som.cranfield.ac.uk/execdev/topic/tnedp),

<https://blog.som.cranfield.ac.uk/execdev/i-have-more-confidence-in-my-own-ability-and-i-believe-in-myself-more>

![“I have more confidence in my own ability, and I believe in myself more.”](https://blog.som.cranfield.ac.uk/hubfs/HPL%20Blog%20-%20Jackie%20Martin.png)

![](https://blog.som.cranfield.ac.uk/hubfs/CED%20Logo%20-%20space%20-%20no%20wording.png) By [Cranfield Executive Development](https://blog.som.cranfield.ac.uk/execdev/author/cranfield-executive-development)

## [“I have more confidence in my own ability, and I believe in myself more.”](https://blog.som.cranfield.ac.uk/execdev/i-have-more-confidence-in-my-own-ability-and-i-believe-in-myself-more)

**Jackie Martin shares her experiences of the High Performance Leadership programme.**

*( read )*

 Tags: [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article), [HPL](https://blog.som.cranfield.ac.uk/execdev/topic/hpl),

<https://blog.som.cranfield.ac.uk/execdev/negotiation-strategy-series-4-exchanging-concessions-and-making-agreements>

![Negotiation Strategy Series: 4 Exchanging concessions and making agreements](https://blog.som.cranfield.ac.uk/hubfs/4-1.png)

![](https://blog.som.cranfield.ac.uk/hubfs/Javier.jpeg) By [Professor Javier Marcos-Cuevas](https://blog.som.cranfield.ac.uk/execdev/author/dr-javier-marcos)

## [Negotiation Strategy Series: 4 Exchanging concessions and making agreements](https://blog.som.cranfield.ac.uk/execdev/negotiation-strategy-series-4-exchanging-concessions-and-making-agreements)

#####  10 strategies for successfully closing negotiations. 

*( read )*

 Tags: [strategic negotiations](https://blog.som.cranfield.ac.uk/execdev/topic/strategic-negotiations), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article), [SNP](https://blog.som.cranfield.ac.uk/execdev/topic/snp)

<https://blog.som.cranfield.ac.uk/execdev/negotiation-strategy-series-3-navigating-the-mind-field>

![Negotiation Strategy Series: 3 Navigating the ‘mind-field’](https://blog.som.cranfield.ac.uk/hubfs/1-2.png)

![](https://blog.som.cranfield.ac.uk/hubfs/Javier.jpeg) By [Professor Javier Marcos-Cuevas](https://blog.som.cranfield.ac.uk/execdev/author/dr-javier-marcos)

## [Negotiation Strategy Series: 3 Navigating the ‘mind-field’](https://blog.som.cranfield.ac.uk/execdev/negotiation-strategy-series-3-navigating-the-mind-field)

#####  10 cognitive biases that impact negotiation effectiveness.

*( read )*

 Tags: [strategic negotiations](https://blog.som.cranfield.ac.uk/execdev/topic/strategic-negotiations), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article), [SNP](https://blog.som.cranfield.ac.uk/execdev/topic/snp)

<https://blog.som.cranfield.ac.uk/execdev/negotiation-strategy-series-2-building-trust-and-managing-emotions>

![Negotiation Strategy Series: 2 Building trust and managing emotions](https://blog.som.cranfield.ac.uk/hubfs/3-2.png)

![](https://blog.som.cranfield.ac.uk/hubfs/Javier.jpeg) By [Professor Javier Marcos-Cuevas](https://blog.som.cranfield.ac.uk/execdev/author/dr-javier-marcos)

## [Negotiation Strategy Series: 2 Building trust and managing emotions](https://blog.som.cranfield.ac.uk/execdev/negotiation-strategy-series-2-building-trust-and-managing-emotions)

##### 10 essential engagement strategies.

*( read )*

 Tags: [strategic negotiations](https://blog.som.cranfield.ac.uk/execdev/topic/strategic-negotiations), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article), [SNP](https://blog.som.cranfield.ac.uk/execdev/topic/snp)

[VIEW MORE](https://blog.som.cranfield.ac.uk/execdev/page/2)

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