Cranfield Executive Development Blog

From Salesperson to Strategic Partner: Reflections on the evolution of key account management

By Dr. Sue Holt On November 4, 2025

From Salesperson to Strategic Partner: Reflections on the evolution of key account management

Dr Sue Holt explores how key account management is aligning and adapting to the needs of today's organisations.

( read )

Tags: key account management, KAM, article

A NED Journey: The transition from senior executive to non-executive director

By Cranfield Executive Development On September 15, 2025

A NED Journey: The transition from senior executive to non-executive director

“Securing your first NED opportunity is quite tricky and takes patience.”

( read )

Tags: non-executive director, article, TNEDP,

From Lawyer to Non-Executive Director: The Challenge and the Opportunity

By Ian White On August 20, 2025

From Lawyer to Non-Executive Director: The Challenge and the Opportunity

Why the lawyer to NED transition isn’t as easy as it might seem.

( read )

Tags: non-executive director, article, TNEDP

Effective Board Reviews: What every NED should know

By Ian White On July 29, 2025

Effective Board Reviews: What every NED should know

A NED’s checklist for advising boards on external reviews.

( read )

Tags: non-executive director, article, TNEDP

By Cranfield Executive Development On July 21, 2025

“The Cranfield brand is a powerful quality-assurance and risk-reduction stamp for organisations.”

Victoria Coxen reflects on how attending the Cranfield Non-Executive Director Programme has helped her drive wide-ranging...

( read )

Tags: non-executive director, article, TNEDP,

“Since attending the programme, I have been appointed to three commercial boards.”

By Cranfield Executive Development On July 10, 2025

“Since attending the programme, I have been appointed to three commercial boards.”

Derek McGlashan shares how attending The Non-Executive Director Programme enhanced his confidence in applying for and holding...

( read )

Tags: non-executive director, article, TNEDP,

“I have more confidence in my own ability, and I believe in myself more.”

By Cranfield Executive Development On July 9, 2025

“I have more confidence in my own ability, and I believe in myself more.”

Jackie Martin shares her experiences of the High Performance Leadership programme.

( read )

Tags: leadership, article, HPL,

Negotiation Strategy Series: 4 Exchanging concessions and making agreements

By Professor Javier Marcos-Cuevas On July 9, 2025

Negotiation Strategy Series: 4 Exchanging concessions and making agreements

10 strategies for successfully closing negotiations.

( read )

Tags: strategic negotiations, article, SNP

Negotiation Strategy Series: 3 Navigating the ‘mind-field’

By Professor Javier Marcos-Cuevas On July 9, 2025

Negotiation Strategy Series: 3 Navigating the ‘mind-field’

10 cognitive biases that impact negotiation effectiveness.

( read )

Tags: strategic negotiations, article, SNP

Negotiation Strategy Series: 2 Building trust and managing emotions

By Professor Javier Marcos-Cuevas On July 9, 2025

Negotiation Strategy Series: 2 Building trust and managing emotions

10 essential engagement strategies.

( read )

Tags: strategic negotiations, article, SNP

VIEW MORE