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How to make a financial strategy for Brexit

Whatever the eventual details and impacts, businesses need to treat Brexit like a recession.


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Malcolm McDonald's Ten Guidelines for Profitable Key Account Management

Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the...


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What will supply chains look like in zero carbon Britain?

The policy commitment to make Britain the first zero carbon nation by 2050 has all kinds of implications for supply chains, how...


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Key Account Management - Negotiating with Key Customers

Strategic negotiation is a fundamental competence for key account managers. Many key account managers still struggle to move away...


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Are you ready to grill the Finance Director?

‘Wrongful trading’ is what happens when a company takes on credit knowing it won’t be able to pay the money back when it falls...


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5 minutes with Dave Black: My Sales Directors’ Programme experience

As part of his executive development Dave attended Cranfield’s Sales Directors’ Programme, so we spent five minutes with him to...


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Supply chains and Brexit - To stockpile or not to stockpile?

The initial flurry of advice from Government to businesses suggested stockpiling after Brexit would be a ‘good thing’. Now...


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Democratisation of Analytics in Marketing

It is becoming almost too obvious to state that managers are able to gather more and better data that can improve their decision...


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Multi-Omni Channel Retail Supply Chains

Multichannel and Omni channel supply chains - what are they and what is the difference?


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