For organisations looking to implement key account management, Mark Davies, visiting fellow at Cranfield School of Management,...
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Mark Davies, visiting fellow at Cranfield, conveys how important is it for key account managers to develop relationships with...
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Key account management (KAM) has evolved radically over the last five years or so. The traditional focus of managing a large...
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Planning for success can be daunting for organisations that recognise they need to focus on managing a portfolio of fewer (but...
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