Creating customer value is the core mission of marketing and sales organisations. To ensure your sales strategy creates sustainable customer value, ensure your strategy is underpinned by the following value co-creation principles.
There are many practical reasons why we spend our working lives in offices, meeting and conference rooms, but it doesn’t mean it’s doing us any good.
I was chatting to a fellow runner recently, while on our regular 5km route, about my work in helping individuals switch jobs. They expressed the frustration they experience when their organisation changes their role from underneath them. This led me to think about transitions coaching being useful for individuals to navigate organisational change, not just those undertaking key career moves.
How do you incentivise and support the roll out of key account management programmes? When implementing key account management (KAM), thought needs to be given to the question of how to incentivize and support the roll out of all key account management programs.
With a wider view than purchasing cost management, procurement is the organisation’s gateway to external resources, which are typically valuable and rare.
Many businesses have found innovative use of technology has disrupted the traditional approach to supply chain strategy and the impact of supply chain management on business performance.