Knowledge Hub | ebook

eBook | Redefining the relationship between sales and marketing

By Cranfield School of Management On September 3, 2024

eBook | Redefining the relationship between sales and marketing

The relationships between sales and marketing functions are evolving. Download our eBook to explore how and why this is...

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Tags: ebook, strategic marketing and sales

eBook | Resetting the global economy

By Cranfield Executive Development On December 10, 2021

eBook | Resetting the global economy

Living through a global pandemic and its resulting effects on our personal, professional and social lives, it can hardly be a...

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Tags: ebook, middle east, CEO Summit 2021

eBook | Choose to challenge

By Team BGP On March 7, 2021

eBook | Choose to challenge

#ChooseToChallenge is the theme for this year's International Women's Day. We spoke to several participants of the Business...

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Tags: entrepreneurship, ebook, gender and inclusion

eBook | Career transitions: The potential blockages and seeking help

By Camilla Jonsson On March 2, 2021

eBook | Career transitions: The potential blockages and seeking help

Organisations are a conduit of people and careers. Good employers make that journey something smooth, a rolling motion of high...

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Tags: leadership, article, ebook