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The Blog

Actionable insights from across the Cranfield network

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Marketing in this Covid-19 driven recession

Professor Malcolm McDonald offers these thoughts during these difficult times in order to encourage all those of us who are...


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Tags: leadership

Malcolm McDonald's Ten Guidelines for Profitable Key Account Management

Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Why many companies get key account management hopelessly wrong

Professor Malcolm McDonald explores 6 thought-provoking viewpoints on why many organisations are getting Key Account Management...


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Tags: Cranfield School of Management, featured learning, featured leadership,

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