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Marketing in this Covid-19 driven recession

Professor Malcolm McDonald offers these thoughts during these difficult times in order to encourage all those of us who are...


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Tags: leadership

Malcolm McDonald's Ten Guidelines for Profitable Key Account Management

Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Why many companies get key account management hopelessly wrong

Professor Malcolm McDonald explores 6 thought-provoking viewpoints on why many organisations are getting Key Account Management...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Top ten guidelines for excellent, profitable marketing

 

Cranfield School of Management’s Professor Malcolm McDonald has established ten guidelines which you should consider for...


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Tags: Cranfield School of Management, featured learning, featured sidebar all,

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