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Actionable insights from across the Cranfield network

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Democratisation of Analytics in Marketing

It is becoming almost too obvious to state that managers are able to gather more and better data that can improve their decision...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Multi-Omni Channel Retail Supply Chains

Multichannel and Omni channel supply chains - what are they and what is the difference?


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Tags: Cranfield School of Management, leadership, featured learning,

Why technology's impact on work may be overstated, but HR still has a role to play

In an article in HR Magazine, I talk about how many clichés surround how we discuss the impact of technology on the world of...


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Tags: Cranfield School of Management, featured learning, learning,

Key Account Management: What have you done for me lately?

We can be very proud of having a key account management (KAM) programme in place, but:


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Tags: Cranfield School of Management, featured learning, featured leadership,

How The Omnichannel May Fail

 

It’s hardly news that several years of intense competition have left traditional bricks-and-mortar retailers reeling - in many...


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Marketing and Sustainable Organisation Growth

Cranfield’s Professor Emeritus, Malcolm MacDonald and colleagues, writes in their book Marketing Due Diligence , that it is the...


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What does a great key account manager look like?

The key account manager role is very different from that of a traditional salesperson, and increasingly many key account managers...


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Can you have it all? Fitting career development into work and life

As a society, we increasingly talk about the importance of striking a work-life balance. Here at Cranfield Executive...


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Tags: Cranfield School of Management, featured learning, learning,

Develop customer relationships - I want you to be my partner for life!

The greatest potential of using key account management (KAM) as a strategic approach for growing a supplier’s business, rests on...


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Tags: Cranfield School of Management, featured learning, featured leadership,

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