--- title: Cranfield Executive Development Blog (27) description: (27) --- [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/Marques-SoM.png?width=85&name=Marques-SoM.png)](https://www.cranfield.ac.uk/som)   - [Home](https://blog.som.cranfield.ac.uk/knowledge) - Featured - [CEO Summit](https://blog.som.cranfield.ac.uk/knowledge/tag/ceo-summit-2021) - Categories - [Changing World of Work](https://blog.som.cranfield.ac.uk/knowledge/tag/changing-world-of-work) - [Digital Transformation](https://blog.som.cranfield.ac.uk/knowledge/tag/digital-transformation) - [Economics](https://blog.som.cranfield.ac.uk/knowledge/tag/economics) - [Entrepreneurship](https://blog.som.cranfield.ac.uk/knowledge/tag/entrepreneurship) - [Finance and Accounting](https://blog.som.cranfield.ac.uk/knowledge/tag/finance-and-accounting) - [Implementation](https://blog.som.cranfield.ac.uk/knowledge/tag/implementation) - [Leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership) - [Logistics and Supply Chain](https://blog.som.cranfield.ac.uk/knowledge/tag/logistics-and-supply-chain) - [Organisational Behaviour](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-behaviour) - [Organisational Resilience](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-resilience) - [Strategic Marketing and Sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales) - [Strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy) - [Sustainability](https://blog.som.cranfield.ac.uk/knowledge/tag/sustainability) - [Executive Development](https://blog.som.cranfield.ac.uk/knowledge/tag/executive-development) - Content - [Articles](https://blog.som.cranfield.ac.uk/knowledge/tag/article) - [Whitepapers](https://blog.som.cranfield.ac.uk/knowledge/tag/whitepaper) - [eBooks](https://blog.som.cranfield.ac.uk/knowledge/tag/ebook) - [Podcasts](https://blog.som.cranfield.ac.uk/knowledge/tag/podcast) - [Webinars](https://blog.som.cranfield.ac.uk/knowledge/tag/webinar) - [Videos](https://blog.som.cranfield.ac.uk/knowledge/tag/video) - Programmes - [Open Programmes ↗](https://www.cranfield.ac.uk/som/open-executive-programmes) - [Customised Programmes ↗](https://www.cranfield.ac.uk/som/executive-development/consultancy-and-custom-solutions) - [MBA Programmes ↗](https://www.cranfield.ac.uk/som/cranfield-mba-programmes) - [Master's Apprenticeships ↗](https://www.cranfield.ac.uk/som/management-and-leadership-masterships) - [The Blog](https://blog.som.cranfield.ac.uk/execdev) ### Subscribe to our blog for exclusive insights. # The Blog ## Actionable insights from across the Cranfield network [![BECOME A MEMBER](https://no-cache.hubspot.com/cta/default/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7.png)](https://cta-redirect.hubspot.com/cta/redirect/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7) - [Recent Posts](https://blog.som.cranfield.ac.uk/execdev) - [Leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership#topic) - [Small business](https://blog.som.cranfield.ac.uk/execdev/topic/small-business#topic) - [Skills](https://blog.som.cranfield.ac.uk/execdev/topic/skills#topic) - [Reflections](https://blog.som.cranfield.ac.uk/execdev/topic/reflections#topic) - [Mentoring](https://blog.som.cranfield.ac.uk/execdev/topic/mentoring#topic) - [Coaching](https://blog.som.cranfield.ac.uk/execdev/topic/coaching#topic) - [Impact](https://blog.som.cranfield.ac.uk/execdev/topic/impact#topic) - [Influence](https://blog.som.cranfield.ac.uk/execdev/topic/influence#topic) - [Management](https://blog.som.cranfield.ac.uk/execdev/topic/management#topic) - [Conversations](https://blog.som.cranfield.ac.uk/execdev/topic/conversations#topic) - [Talent](https://blog.som.cranfield.ac.uk/execdev/topic/talent#topic) - [Career](https://blog.som.cranfield.ac.uk/execdev/topic/career#topic) - [Back to Knowledge hub](https://blog.som.cranfield.ac.uk/knowledge#topic) ![From Products to Customer Engagement: Present and Future](https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Images/CCED/Blog%20images/StratSMBlog.jpg) By [Professors Malcolm McDonald & Simon Knox](https://blog.som.cranfield.ac.uk/execdev/author/professors-malcolm-mcdonald-simon-knox) ## [From Products to Customer Engagement: Present and Future](https://blog.som.cranfield.ac.uk/execdev/products-customer-engagement-present-future) #### Apple didn’t kill the music industry. They just invented ways of making life easier and more enjoyable for music consumers,... *( read )* Tags: [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership), [featured sidebar leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-sidebar-leadership), ![What is good leadership?](https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Images/OEP/Strategy/Chess%20Image%20iStock.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/dom.jpg) By [Dr Dominik Heil](https://blog.som.cranfield.ac.uk/execdev/author/dr-dominik-heil) ## [What is good leadership?](https://blog.som.cranfield.ac.uk/execdev/whats-is-leadership) ### **When it comes to leadership practice, developing the capability for leadership starts by helping those with leadership...** *( read )* Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [featured](https://blog.som.cranfield.ac.uk/execdev/topic/featured), [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), ![Barclays and Cranfield lead the way with first UK bank Master's Apprenticeship](https://blog.som.cranfield.ac.uk/hubfs/MSc-header.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/CGMD%20Blog/Images/CGMD%20Images/Logos/Marques-SoM.png) By [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/author/cranfield-school-of-management) ## [Barclays and Cranfield lead the way with first UK bank Master's Apprenticeship](https://blog.som.cranfield.ac.uk/execdev/first-uk-bank-masters-apprenticeship) **Cranfield University has partnered with [Barclays ](https://www.barclays.co.uk/)to launch a Master’s Apprenticeship in Leadership, making the bank the first of...** *( read )* Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [featured](https://blog.som.cranfield.ac.uk/execdev/topic/featured), [all](https://blog.som.cranfield.ac.uk/execdev/topic/all), ![Leadership resilience in a VUCA world? This time it really is all about you](https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Images/OEP/Praxis/iStock_85080893_LARGE-green.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/ido.jpg) By [Dr Ido van der Heijden](https://blog.som.cranfield.ac.uk/execdev/author/dr-ido-van-der-heijden) ## [Leadership resilience in a VUCA world? This time it really is all about you](https://blog.som.cranfield.ac.uk/execdev/leadership-resilience-in-a-vuca-world-this-time-it-really-is-all-about-you) #### VUCA, which stands for Volatility, Uncertainty, Complexity andAmbiguity, is a mnemonic coined by the US Army War Collegein the... *( read )* Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [praxis centre for leadership development](https://blog.som.cranfield.ac.uk/execdev/topic/praxis-centre-for-leadership-development), [exec-feature](https://blog.som.cranfield.ac.uk/execdev/topic/exec-feature), ![Why the workplace needs more feminist men](https://blog.som.cranfield.ac.uk/hubfs/LD_Blog_Live_Site_Files/BLOG_IMAGES/Blog13_MartelHouse-casualmeeting.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/ED_Blog_Live_Site_Files/Author%20biog%20images/Elisabeth%20Keelan.jpeg) By [Professor Elisabeth Kelan](https://blog.som.cranfield.ac.uk/execdev/author/professor-elisabeth-kelan) ## [Why the workplace needs more feminist men](https://blog.som.cranfield.ac.uk/execdev/why-the-workplace-needs-more-feminist-men) **Can men be feminists? Ask Canadian prime minister Justin Trudeau, who regularly describes himself as one. Or the editors of...** *( read )* Tags: [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [talent](https://blog.som.cranfield.ac.uk/execdev/topic/talent), [featured talent](https://blog.som.cranfield.ac.uk/execdev/topic/featured-talent), ![Developing organisational resilience: building behaviours to manage change and disruption](https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Images/CCED/Blog24_tulen-travel-143274.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/David.jpg) By [Professor David Denyer](https://blog.som.cranfield.ac.uk/execdev/author/professor-david-denyer) ## [Developing organisational resilience: building behaviours to manage change and disruption](https://blog.som.cranfield.ac.uk/execdev/developing-organisational-resilience-building-behaviours-to-manage-change-and-disruption) **Why are some organisations more successful in coping with—and responding to—today’s fast-changing business environment? And why...** *( read )* Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership), ![Executive development... are you getting the most out of your investment? Using strategic group projects](https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Images/CCED/Header-Group-Projects-Unsplash395888.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/Lester%20-%20white.jpg) By [Lester Coupland](https://blog.som.cranfield.ac.uk/execdev/author/lester-coupland) ## [Executive development... are you getting the most out of your investment? Using strategic group projects](https://blog.som.cranfield.ac.uk/execdev/using-strategic-group-projects) When assessing return on investment with regard to executive leadership development there are some key questions to consider... *( read )* Tags: [featured](https://blog.som.cranfield.ac.uk/execdev/topic/featured), [all](https://blog.som.cranfield.ac.uk/execdev/topic/all), [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), ![How to succeed at Strategic Account Based Marketing](https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Images/OEP/S%20and%20M%20(Sales%20and%20Marketing)/KAMBP/Copy%20of%20How%20to%20succeed%20at%20strategic%20account-based%20marketing.png) ![](https://blog.som.cranfield.ac.uk/hubfs/malcolm.png) By [Professor Malcolm McDonald](https://blog.som.cranfield.ac.uk/execdev/author/professor-malcolm-mcdonald) ## [How to succeed at Strategic Account Based Marketing](https://blog.som.cranfield.ac.uk/execdev/how-to-succeed-at-strategic-account-based-marketing) Although the term [Account-Based Marketing (ABM) has been around for many years](https://blog.som.cranfield.ac.uk/execdev-blog/how-to-succeed-at-strategic-account-based-marketing-0-0) and it has now become the focus for many... *( read )* Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership), ![Points mean prizes part II: Linking gamification to learning](https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Images/CCED/G20-james-mckinven-426304%20(2).jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/David%20Medcalf.jpg) By [David Medcalf](https://blog.som.cranfield.ac.uk/execdev/author/david-medcalf) ## [Points mean prizes part II: Linking gamification to learning](https://blog.som.cranfield.ac.uk/execdev/points-mean-prizes-linking-gamification-to-learning) Dr Toby Thompson recently wrote a [blog “Points mean prizes”](https://blog.som.cranfield.ac.uk/execdev-blog/how-gamification-drives-learner-engagement) which piqued a lot of peoples’ interest. *( read )* Tags: [all](https://blog.som.cranfield.ac.uk/execdev/topic/all), [featured learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-learning), [learning](https://blog.som.cranfield.ac.uk/execdev/topic/learning), ![Manufacturing on Mars](https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Images/OEP/OEP%20Portfolio%20Marketing/2764-0026.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/Kassia.png) By [Kassia Gardner](https://blog.som.cranfield.ac.uk/execdev/author/kassia-gardner) ## [Manufacturing on Mars](https://blog.som.cranfield.ac.uk/execdev/manufacturing-national-apprenticeship-competition) **National Apprenticeship Competition, 22 May 2018, Cranfield University.** Apprentices in engineering and manufacturing technologies... *( read )* Tags: [maufacturing](https://blog.som.cranfield.ac.uk/execdev/topic/maufacturing), [national apprenticeship competition](https://blog.som.cranfield.ac.uk/execdev/topic/national-apprenticeship-competition), [masterships](https://blog.som.cranfield.ac.uk/execdev/topic/masterships), [VIEW MORE](https://blog.som.cranfield.ac.uk/execdev/page/28) ## Talk to us about your world Call us on [+44 (0)1234 754500](tel:+441234754500) [Talk to us ↗](https://www.cranfield.ac.uk/som/executive-development/contact-us) [![cranfieldexecutivedevelopmentlogo](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/cranfieldexecutivedevelopmentlogo.png?width=300&name=cranfieldexecutivedevelopmentlogo.png)](https://www.cranfield.ac.uk/som/executive-development)   - - - - - - © Cranfield Management Development Ltd - **[execdev@cranfield.ac.uk](mailto:execdev@cranfield.ac.uk)  ·  [+44 (0)1234 754500](tel:+44%20(0)%201234%20754500)**  ·  [Privacy Policy](https://www.cranfield.ac.uk/som/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://417879.fs1.hubspotusercontent-eu1.net/hubfs/417879/Knowledge%20Hub%20%2B%20Blog/CED_KH_v6.mp4", "dateModified" : "2023-05-12T11:14:23.676Z", "description" : "", "duration" : "PT1M13S", "height" : 1080, "name" : "CED_KH_v6", "thumbnailUrl" : "https://api-eu1.hubspot.com/filemanager/api/v3/files/thumbnail-redirect/50394867274?portalId=417879&size=medium", "uploadDate" : "2021-07-08T10:07:25.171Z", "width" : 1920 } ```