Leadership is all about people aiming to create direction, alignment and commitment within a team. Being an effective supply chain leader is becoming increasingly challenging because a company’s supply chain has to operate in two ways simultaneously to be effective.
Everyone knows the famous Culture Club song Karma Chameleon. But here we are going to introduce the KAMA Chameleon, or in our world, the Key Account Manager (KAMgr). The KAMgr job has evolved over the last 20 years into a complex and multi-faceted role which is a very different role from that of traditional sales roles. The role stretches far beyond the sales function where it has traditionally been seen as residing and encompasses the whole organization and that of the customer.
Supply chain strategy can be summarised as the operational execution of the business mission. So firstly, understand the business mission, reflect on the corporate strategy of the organisation and plan accordingly.
Professor Malcolm McDonald explores 6 thought-provoking viewpoints on why many organisations are getting Key Account Management hopelessly wrong.