Cranfield University has partnered with Barclays to launch a Master’s Apprenticeship in Leadership, making the bank the first of its kind to offer this level of apprenticeship.
Why are some organisations more successful in coping with—and responding to—today’s fast-changing business environment? And why do some organisations see only the negative aspects of adversity, while others see opportunities to adapt and change? The answer, in a nutshell, lies in organisational resilience.
Although the term Account-Based Marketing (ABM) has been around for many years and it has now become the focus for many companies, there is still some confusion about exactly what it is. At the pinnacle of ABM models is Key Account Management (KAM) known as Strategic Account Management (SAM) in the USA, which is one-to-one customer management. Below this are major accounts that are not quite big enough to be incorporated in KAM, this is ABM and involves one-to-few customer management. ABM...
I appreciate that some readers will not be old enough to remember life without a mobile phone. But for those of us who are, it is interesting to reflect on what happened when we went on a development programme for a couple of days. How did we keep in contact with the workplace so that things didn’t fall apart in our absence?