Leadership for Next Generation Supply Chains

By Professor Richard Wilding OBE

Leadership is all about people aiming to create direction, alignment and commitment within a team. Being an effective supply chain leader is becoming increasingly challenging because a company’s supply chain has to operate in two ways simultaneously to be effective.

Read More

Spoiler alert!

By David Deegan

At time of writing this, I am excitedly anticipating April 24th 2019, the release date of “Avengers – Endgame” which will undoubtedly be a landmark cinematic experience.

Read More

Executive development: pleasure or pain?

By Cranfield School of Management

A previous company I worked for used an evaluation sheet which asked participants to grade elements of the development programmes from 1 to 10.

Read More

The Strategic Role of Assessment and Business Cases in Marketing Leadership

By Professor Stan Maklan
Read More

Price vs value: is it all about the money in executive education?

By Cranfield School of Management

There is a saying that goes: “you get what you pay for”. I’ve been known to mutter it to myself on occasion, normally when quietly reproaching myself for not investing more cash in a particular area of my life to secure a better product or level of service. On the occasions those words leave my mouth, I’m certain that if I had paid more money at the outset, that particular product wouldn’t have broken or stopped working, or I’d have received a more professional level of customer service in...

Read More

Implementing Key Account Management - KAMA Chameleon

By Dr. Sue Holt

Everyone knows the famous Culture Club song Karma Chameleon. But here we are going to introduce the KAMA Chameleon, or in our world, the Key Account Manager (KAMgr). The KAMgr job has evolved over the last 20 years into a complex and multi-faceted role which is a very different role from that of traditional sales roles. The role stretches far beyond the sales function where it has traditionally been seen as residing and encompasses the whole organization and that of the customer.

Read More

"It gave me the space to stop and think"

By Cranfield School of Management

In September 2018, we ran our first ever People Strategy Workshop. This three-day residential course is aimed at HR leaders and general managers, and aims to equip them with the knowledge and tools to create an effective people strategy for their business.

Read More

Creating a Customer Centric Company

By Professor Stan Maklan
Read More

Supply Chain Strategy

By Professor Richard Wilding OBE

Supply chain strategy can be summarised as the operational execution of the business mission. So firstly, understand the business mission, reflect on the corporate strategy of the organisation and plan accordingly.

Read More

Why many companies get key account management hopelessly wrong

By Professor Malcolm McDonald

Professor Malcolm McDonald explores 6 thought-provoking viewpoints on why many organisations are getting Key Account Management hopelessly wrong.

Read More

Subscribe to Email Updates

New Call-to-action
New Call-to-action
Faculty article call to action
New Call-to-action