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Actionable insights from across the Cranfield network

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Why technology's impact on work may be overstated, but HR still has a role to play

In an article in HR Magazine, I talk about how many clichés surround how we discuss the impact of technology on the world of...


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Tags: Cranfield School of Management, featured learning, learning,

Key Account Management: What have you done for me lately?

We can be very proud of having a key account management (KAM) programme in place, but:


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Tags: Cranfield School of Management, featured learning, featured leadership,

How The Omnichannel May Fail

 

It’s hardly news that several years of intense competition have left traditional bricks-and-mortar retailers reeling - in many...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Marketing and Sustainable Organisation Growth

Cranfield’s Professor Emeritus, Malcolm MacDonald and colleagues, writes in their book Marketing Due Diligence , that it is the...


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Tags: Cranfield School of Management, featured learning, featured leadership,

What does a great key account manager look like?

The key account manager role is very different from that of a traditional salesperson, and increasingly many key account managers...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Can you have it all? Fitting career development into work and life

As a society, we increasingly talk about the importance of striking a work-life balance. Here at Cranfield Executive...


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Tags: Cranfield School of Management, featured learning, learning,

Develop customer relationships - I want you to be my partner for life!

The greatest potential of using key account management (KAM) as a strategic approach for growing a supplier’s business, rests on...


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Developing Customer-led and Customer-focused Strategies

As key account management has evolved over the last twenty years it has moved from a focus on what the supplier wanted to achieve...


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Supply Chain Leaders - Are you ready to share leadership?

Make a Google search for images of ‘leadership’ and see what the word still implies: there’s one person at the front of the...


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Tags: Cranfield School of Management, leadership, featured learning,

Supply Chain Collaboration

Within the supply chain, we all want win-win relationships. The key to this is collaboration but we need to be able to develop...


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Tags: Cranfield School of Management, featured learning, featured leadership,

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