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    The Blog

    Actionable insights from across the Cranfield network

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    Addressing the Challenges of Sales Strategy Implementation
    By Professor Javier Marcos-Cuevas On July 4, 2019

    Addressing the Challenges of Sales Strategy Implementation


    (1 min read 282)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Will Supply Chain 4.0 digitisation mean integration or disintegration?
    By Professor Richard Wilding OBE On July 3, 2019

    Will Supply Chain 4.0 digitisation mean integration or disintegration?

    Certainly Supply Chain 4.0 is going to make the numbers sparkle. Nike’s plans to move to a model that cuts lead times from 60 to...


    (3 min read 655)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    The Key Account Management Framework
    By Mark Davies On June 27, 2019

    The Key Account Management Framework

    For organisations looking to implement key account management, Mark Davies, visiting fellow at Cranfield School of Management,...


    (2 min read 497)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Sales Leadership Paradoxes – Leading the Business
    By Cranfield School of Management On June 19, 2019

    Sales Leadership Paradoxes – Leading the Business


    (4 min read 826)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Supply Chain - Brexit Trick or Treat?
    By Professor Richard Wilding OBE On June 17, 2019

    Supply Chain - Brexit Trick or Treat?

    The new Halloween date for Brexit means supply chains are faced with a round of Trick or Treat in the lead up to October.


    (4 min read 714)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Creating a High performing Sales Organisation
    By Javier Marcos Cuevas On June 16, 2019

    Creating a High performing Sales Organisation


    (2 min read 312)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Building the Temple of Supply Chain Resilience
    By Professor Richard Wilding OBE On June 13, 2019

    Building the Temple of Supply Chain Resilience

    If you're concerned about risk in your supply chain, build the temple of supply chain resilience. Your foundation needs to be an...


    (1 min read 241)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    International Key Account Management – The World Is (Or Could Be) Your Oyster………….
    By Dr. Sue Holt On June 13, 2019

    International Key Account Management – The World Is (Or Could Be) Your Oyster………….

    As a result of progressive globalisation and industry consolidation, International Key Account Management (IKAM) has become an...


    (4 min read 760)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    What’s bigger than business?
    By Scotty Johnson On June 10, 2019

    What’s bigger than business?

    A generation ago when successful people reached the top of their business they were eyeing retirement. Golf and spa retreats. Now...


    (3 min read 589)

    Tags: Cranfield School of Management, featured learning, learning,

    Why traditional leadership development for senior leaders doesn’t work
    By Mark Threlfall On June 10, 2019

    Why traditional leadership development for senior leaders doesn’t work

    Standard leadership development programmes stay above the shoulders, and that’s the problem. They’re often focused primarily on...


    (3 min read 661)

    Tags: Cranfield School of Management, featured learning, learning,

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