Cranfield Executive Development Blog

Why many companies get key account management hopelessly wrong

By Professor Malcolm McDonald On April 3, 2019

Why many companies get key account management hopelessly wrong

Professor Malcolm McDonald explores 6 thought-provoking viewpoints on why many organisations are getting Key Account Management...

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By Professor Martin Christopher On March 28, 2019

Keeping a Lid on Supply Chain Complexity

The problem with complexity is not only that it is a significant driver of cost within a supply chain but that it also...

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By Professor Stan Maklan On March 25, 2019

Challenges of Digital Transformation

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By Javier Marcos Cuevas On March 22, 2019

How can you co-create value with your strategic customers?

Dr Javier Marcos explains the importance of supplier and customer organisations working together towards the same goal and...

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By Professor Richard Wilding OBE On March 21, 2019

Enabling Frictionless Supply Chains

Creating the Frictionless Border is increasingly important in times of increased volatility be it Brexit or US trade tariffs.

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By David Deegan On March 12, 2019

"You think you are very good - well it's not true"

Sometimes when we enter a development programme we assume it will be something of “just a refresher” for us. We have worked in...

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Tags: Cranfield School of Management, featured learning, learning,

By David Deegan On March 12, 2019

"Everybody's got a plan until you get punched in the nose"

Planning is hugely important, and so many courses teach people how to plan for crucial conversations. We have worked in...

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No one is an island: how successful leaders effect change through collaboration

By Steve Macaulay On March 11, 2019

No one is an island: how successful leaders effect change through collaboration

Leading organisational change and transformation is one of the biggest and most complex challenges a manager can face. We all...

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Tags: Cranfield School of Management, leadership, featured sidebar leadership,

By Mark Davies On March 7, 2019

Creating compelling customer value propositions

Key account management (KAM) has evolved radically over the last five years or so. The traditional focus of managing a large...

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5 minutes with Rob Molyneux: My Sales Directors’ Programme experience

By Cranfield School of Management On February 25, 2019

5 minutes with Rob Molyneux: My Sales Directors’ Programme experience

As part of his executive development Rob attended Cranfield’s Sales Directors’ Programme, so we spent five minutes with him to...

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The Blog

Actionable insights from across the Cranfield network

Why many companies get key account management hopelessly wrong

Keeping a Lid on Supply Chain Complexity

Challenges of Digital Transformation

How can you co-create value with your strategic customers?

Enabling Frictionless Supply Chains

"You think you are very good - well it's not true"

"Everybody's got a plan until you get punched in the nose"

No one is an island: how successful leaders effect change through collaboration

Leading organisational change and transformation is one of the biggest and most complex challenges a manager can face. We all...

Creating compelling customer value propositions

5 minutes with Rob Molyneux: My Sales Directors’ Programme experience

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