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The Blog

Actionable insights from across the Cranfield network

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Developing Customer-led and Customer-focused Strategies

As key account management has evolved over the last twenty years it has moved from a focus on what the supplier wanted to achieve...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Supply Chain Leaders - Are you ready to share leadership?

Make a Google search for images of ‘leadership’ and see what the word still implies: there’s one person at the front of the...


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Tags: Cranfield School of Management, leadership, featured learning,

Supply Chain Collaboration

Within the supply chain, we all want win-win relationships. The key to this is collaboration but we need to be able to develop...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Sustainable Supply Management

Moving toward a sustainable supply chain largely depends on sourcing and supply management decisions and actions. Sustainability...


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Corporate Financial Strategy: Raising funds

Corporate financial strategy is a way to complement business strategy, to get the most long-term value out of a company. It is...


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Adopting Key Account Management - Choose me and I will choose you

Adopting Key Account Management (KAM) requires the commitment of specific resources, changes in the organisational structure and,...


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Are you really getting leadership development right?

The dynamic of the global business context is often termed volatile, uncertain, complex and ambiguous (VUCA).

This context means...


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Tags: Cranfield School of Management, featured learning, learning,

Will Supply Chain 4.0 digitisation mean integration or disintegration?

Certainly Supply Chain 4.0 is going to make the numbers sparkle. Nike’s plans to move to a model that cuts lead times from 60 to...


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The Key Account Management Framework

For organisations looking to implement key account management, Mark Davies, visiting fellow at Cranfield School of Management,...


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