--- title: Supply Chain Collaboration description: Within the supply chain, we all want win-win relationships. The key to this is collaboration but we need to be able to develop collaborative relationships… image: https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Images/OEP/SC%20(Supply%20Chain)/SCMP/Supply%20Chain%20Collaboration%20Blog%20Image%202019.jpg --- [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/CGMD%20Blog/Images/CGMD%20Images/Logos/Marques-SoM.png?width=1&name=Marques-SoM.png)](http://www.cranfield.ac.uk/som) [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/Marques-SoM.png?width=85&name=Marques-SoM.png)](http://www.cranfield.ac.uk/som)   - [Home](https://blog.som.cranfield.ac.uk/knowledge) - Featured - [CEO Summit](https://blog.som.cranfield.ac.uk/knowledge/tag/ceo-summit-2021) - Categories - [Changing World of Work](https://blog.som.cranfield.ac.uk/knowledge/tag/changing-world-of-work) - [Digital Transformation](https://blog.som.cranfield.ac.uk/knowledge/tag/digital-transformation) - [Economics](https://blog.som.cranfield.ac.uk/knowledge/tag/economics) - [Entrepreneurship](https://blog.som.cranfield.ac.uk/knowledge/tag/entrepreneurship) - [Finance and Accounting](https://blog.som.cranfield.ac.uk/knowledge/tag/finance-and-accounting) - [Implementation](https://blog.som.cranfield.ac.uk/knowledge/tag/implementation) - [Leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership) - [Logistics and Supply Chain](https://blog.som.cranfield.ac.uk/knowledge/tag/logistics-and-supply-chain) - [Organisational Behaviour](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-behaviour) - [Organisational Resilience](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-resilience) - [Strategic Marketing and Sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales) - [Strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy) - [Sustainability](https://blog.som.cranfield.ac.uk/knowledge/tag/sustainability) - [Executive Development](https://blog.som.cranfield.ac.uk/knowledge/tag/executive-development) - Content - [Articles](https://blog.som.cranfield.ac.uk/knowledge/tag/article) - [Whitepapers](https://blog.som.cranfield.ac.uk/knowledge/tag/whitepaper) - [eBooks](https://blog.som.cranfield.ac.uk/knowledge/tag/ebook) - [Podcasts](https://blog.som.cranfield.ac.uk/knowledge/tag/podcast) - [Webinars](https://blog.som.cranfield.ac.uk/knowledge/tag/webinar) - [Videos](https://blog.som.cranfield.ac.uk/knowledge/tag/video) - Programmes - [Open Programmes ↗](https://www.cranfield.ac.uk/som/open-executive-programmes) - [Customised Programmes ↗](https://www.cranfield.ac.uk/som/executive-development/consultancy-and-custom-solutions) - [MBA Programmes ↗](https://www.cranfield.ac.uk/som/cranfield-mba-programmes) - [Master's Apprenticeships ↗](https://www.cranfield.ac.uk/som/management-and-leadership-masterships) - [The Blog](https://blog.som.cranfield.ac.uk/execdev) [![JOIN THE KNOWLEDGE HUB](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7) ### Subscribe you blog for exclusive insights. ![](https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Images/OEP/SC%20(Supply%20Chain)/SCMP/Supply%20Chain%20Collaboration%20Blog%20Image%202019.jpg) read # Supply Chain Collaboration By Professor Richard Wilding OBE ![Supply Chain Collaboration Blog Image 2019](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/ED%20Blog/ED%20Images/OEP/SC%20(Supply%20Chain)/SCMP/Supply%20Chain%20Collaboration%20Blog%20Image%202019.jpg?width=615&name=Supply%20Chain%20Collaboration%20Blog%20Image%202019.jpg) **Within the supply chain, we all want win-win relationships. The key to this is [collaboration](http://blog.som.cranfield.ac.uk/execdev/reducing-costs-through-collaborative-working-in-the-supply-chain) but we need to be able to develop collaborative relationships and many businesses underestimate the process required to do this.** **So how do we start?** Firstly, recognize running to a department or company shouting collaborate with me will not work. An evolution takes place starting with cooperation, moving to coordination and finally collaboration. In order to move through this cycle, you need a short, low-risk project that creates value for both parties and forces people to work together. This starts the cycle which subsequently builds trust. When you have high levels of cooperation, coordination and collaboration you get high levels of trust. This leads to a win-win relationship where both parties get far greater benefits than they could have achieved on their own.   Our work in this area at Cranfield is one of the areas explored within the [Leading Supply Transformation Programme](https://www.cranfield.ac.uk/som/open-executive-programmes/logistics-and-supply-chain-management/supply-chain-management-programme) - one of our specialist programmes designed to develop appropriate skills for next generation professionals in these fields. **Blog produced by:**  Professor Richard Wilding OBE, Professor of Supply Chain Strategy. Read more: - [***Will Supply Chain 4.0 digitisation mean integration or disintegration?***](http://blog.som.cranfield.ac.uk/execdev/will-supply-chain-4.0-digitisation-mean-integration-or-disintegration) - [***Building the Temple of Supply Chain Resilience***](http://blog.som.cranfield.ac.uk/execdev/building-the-temple-of-supply-chain-resilience) - [***Supply Chain - Brexit Trick or Treat?***](http://blog.som.cranfield.ac.uk/execdev/supply-chain-brexit-trick-or-treat) - [***Supply Chain Innovations***](http://blog.som.cranfield.ac.uk/execdev/supply-chain-innovations) - ***[Leadership for Next Generation Supply Chains](http://blog.som.cranfield.ac.uk/execdev/leadership-for-next-generation-supply-chains)*** ***[![Supply Chain Management programme brochure](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/ee18c9ea-5a6e-420e-8ca5-201a45c66fc7.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/ee18c9ea-5a6e-420e-8ca5-201a45c66fc7)*** Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [featured learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-learning), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership), [featured sidebar leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-sidebar-leadership), [featured sidebar all](https://blog.som.cranfield.ac.uk/execdev/topic/featured-sidebar-all), [featured sidebar learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-sidebar-learning), [featured all](https://blog.som.cranfield.ac.uk/execdev/topic/featured-all), [supply chain](https://blog.som.cranfield.ac.uk/execdev/topic/supply-chain), [supply chain management](https://blog.som.cranfield.ac.uk/execdev/topic/supply-chain-management), [collaboration](https://blog.som.cranfield.ac.uk/execdev/topic/collaboration), [supply chain collaboration](https://blog.som.cranfield.ac.uk/execdev/topic/supply-chain-collaboration) ### Related Articles ## 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