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    Key Account Management: What have you done for me lately?
    By Professor Rodrigo Guesalaga On August 29, 2019

    Key Account Management: What have you done for me lately?

    We can be very proud of having a key account management (KAM) programme in place, but:


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Develop customer relationships - I want you to be my partner for life!
    By Professor Rodrigo Guesalaga On August 8, 2019

    Develop customer relationships - I want you to be my partner for life!

    The greatest potential of using key account management (KAM) as a strategic approach for growing a supplier’s business, rests on...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Adopting Key Account Management - Choose me and I will choose you
    By Professor Rodrigo Guesalaga On July 11, 2019

    Adopting Key Account Management - Choose me and I will choose you

    Adopting Key Account Management (KAM) requires the commitment of specific resources, changes in the organisational structure and,...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

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