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    Implementing Key Account Management - KAMA Chameleon
    By Dr. Sue Holt On April 11, 2019

    Implementing Key Account Management - KAMA Chameleon

    Everyone knows the famous Culture Club song Karma Chameleon. But here we are going to introduce the KAMA Chameleon, or in our...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Lessons for Leaders
    By Dr Ido van der Heijden On April 8, 2019

    Lessons for Leaders

    “An unexamined life is not worth living” Socrates


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    Tags: leadership, skills, career

    The power of the self–aware leader
    By Dr Ido van der Heijden On April 8, 2019

    The power of the self–aware leader

    Senior executives - whether they’re long established or new to the business, heading up the whole organisation or a single...


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    Tags: leadership, skills

    By Cranfield School of Management On April 4, 2019

    "It gave me the space to stop and think"

    In September 2018, we ran our first ever People Strategy Workshop. This three-day residential course is aimed at HR leaders and...


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    Tags: talent, reflections

    Creating a Customer Centric Company
    By Professor Stan Maklan On April 4, 2019

    Creating a Customer Centric Company


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Supply Chain Strategy
    By Professor Richard Wilding OBE On April 3, 2019

    Supply Chain Strategy

    Supply chain strategy can be summarised as the operational execution of the business mission. So firstly, understand the business...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Why many companies get key account management hopelessly wrong
    By Professor Malcolm McDonald On April 3, 2019

    Why many companies get key account management hopelessly wrong

    Professor Malcolm McDonald explores 6 thought-provoking viewpoints on why many organisations are getting Key Account Management...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Keeping a Lid on Supply Chain Complexity
    By Professor Martin Christopher On March 28, 2019

    Keeping a Lid on Supply Chain Complexity

    The problem with complexity is not only that it is a significant driver of cost within a supply chain but that it also...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Challenges of Digital Transformation
    By Professor Stan Maklan On March 25, 2019

    Challenges of Digital Transformation


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    How can you co-create value with your strategic customers?
    By Javier Marcos Cuevas On March 22, 2019

    How can you co-create value with your strategic customers?

    Dr Javier Marcos explains the importance of supplier and customer organisations working together towards the same goal and...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

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