--- title: Cranfield Executive Development Blog | strategy description: strategy | --- [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/Marques-SoM.png?width=85&name=Marques-SoM.png)](https://www.cranfield.ac.uk/som)   - [Home](https://blog.som.cranfield.ac.uk/knowledge) - Featured - [CEO Summit](https://blog.som.cranfield.ac.uk/knowledge/tag/ceo-summit-2021) - Categories - [Changing World of Work](https://blog.som.cranfield.ac.uk/knowledge/tag/changing-world-of-work) - [Digital Transformation](https://blog.som.cranfield.ac.uk/knowledge/tag/digital-transformation) - [Economics](https://blog.som.cranfield.ac.uk/knowledge/tag/economics) - [Entrepreneurship](https://blog.som.cranfield.ac.uk/knowledge/tag/entrepreneurship) - [Finance and Accounting](https://blog.som.cranfield.ac.uk/knowledge/tag/finance-and-accounting) - [Implementation](https://blog.som.cranfield.ac.uk/knowledge/tag/implementation) - [Leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership) - [Logistics and Supply Chain](https://blog.som.cranfield.ac.uk/knowledge/tag/logistics-and-supply-chain) - [Organisational Behaviour](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-behaviour) - [Organisational Resilience](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-resilience) - [Strategic Marketing and Sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales) - [Strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy) - [Sustainability](https://blog.som.cranfield.ac.uk/knowledge/tag/sustainability) - [Executive Development](https://blog.som.cranfield.ac.uk/knowledge/tag/executive-development) - Content - [Articles](https://blog.som.cranfield.ac.uk/knowledge/tag/article) - [Whitepapers](https://blog.som.cranfield.ac.uk/knowledge/tag/whitepaper) - [eBooks](https://blog.som.cranfield.ac.uk/knowledge/tag/ebook) - [Podcasts](https://blog.som.cranfield.ac.uk/knowledge/tag/podcast) - [Webinars](https://blog.som.cranfield.ac.uk/knowledge/tag/webinar) - [Videos](https://blog.som.cranfield.ac.uk/knowledge/tag/video) - Programmes - [Open Programmes ↗](https://www.cranfield.ac.uk/som/open-executive-programmes) - [Customised Programmes ↗](https://www.cranfield.ac.uk/som/executive-development/consultancy-and-custom-solutions) - [MBA Programmes ↗](https://www.cranfield.ac.uk/som/cranfield-mba-programmes) - [Master's Apprenticeships ↗](https://www.cranfield.ac.uk/som/management-and-leadership-masterships) - [The Blog](https://blog.som.cranfield.ac.uk/execdev) ### Subscribe to our blog for exclusive insights. # The Blog ## Actionable insights from across the Cranfield network [![BECOME A MEMBER](https://no-cache.hubspot.com/cta/default/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7.png)](https://cta-redirect.hubspot.com/cta/redirect/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7) - [Recent Posts](https://blog.som.cranfield.ac.uk/execdev) - [Leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership#topic) - [Small business](https://blog.som.cranfield.ac.uk/execdev/topic/small-business#topic) - [Skills](https://blog.som.cranfield.ac.uk/execdev/topic/skills#topic) - [Reflections](https://blog.som.cranfield.ac.uk/execdev/topic/reflections#topic) - [Mentoring](https://blog.som.cranfield.ac.uk/execdev/topic/mentoring#topic) - [Coaching](https://blog.som.cranfield.ac.uk/execdev/topic/coaching#topic) - [Impact](https://blog.som.cranfield.ac.uk/execdev/topic/impact#topic) - [Influence](https://blog.som.cranfield.ac.uk/execdev/topic/influence#topic) - [Management](https://blog.som.cranfield.ac.uk/execdev/topic/management#topic) - [Conversations](https://blog.som.cranfield.ac.uk/execdev/topic/conversations#topic) - [Talent](https://blog.som.cranfield.ac.uk/execdev/topic/talent#topic) - [Career](https://blog.som.cranfield.ac.uk/execdev/topic/career#topic) - [Back to Knowledge hub](https://blog.som.cranfield.ac.uk/knowledge#topic) ![Strategic Skills for Leaders](https://blog.som.cranfield.ac.uk/hubfs/DASL%20Blog.png) By [Dr John Glen](https://blog.som.cranfield.ac.uk/execdev/author/dr-john-glen) ## [Strategic Skills for Leaders](https://blog.som.cranfield.ac.uk/execdev/strategic-skills-for-leaders) ##### Building a new breed of strategic leader for the future. *( read )* Tags: [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [strategy](https://blog.som.cranfield.ac.uk/execdev/topic/strategy), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article), ![THRIVE: A new era for executive education - Part 3](https://blog.som.cranfield.ac.uk/hubfs/THRIVE%203.png) By [Chris Coghlan and Dr Jutta Tobias Mortlock](https://blog.som.cranfield.ac.uk/execdev/author/chris-coghlan-and-dr-jutta-tobias-mortlock) ## [THRIVE: A new era for executive education - Part 3](https://blog.som.cranfield.ac.uk/execdev/thrive-a-new-era-for-executive-education-part-3) ##### The Next Generation: Leadership for the future. *( read )* Tags: [strategy](https://blog.som.cranfield.ac.uk/execdev/topic/strategy), [interview](https://blog.som.cranfield.ac.uk/execdev/topic/interview), [THRIVE](https://blog.som.cranfield.ac.uk/execdev/topic/thrive) ![THRIVE: A new era for executive education - Part 2](https://blog.som.cranfield.ac.uk/hubfs/THRIVE%202.png) By [Chris Coghlan and Dr Jutta Tobias Mortlock](https://blog.som.cranfield.ac.uk/execdev/author/chris-coghlan-and-dr-jutta-tobias-mortlock) ## [THRIVE: A new era for executive education - Part 2](https://blog.som.cranfield.ac.uk/execdev/thrive-a-new-era-for-executive-education-part-2) ##### From Neurobiology to Storytelling: Combining the art and science of leadership development. *( read )* Tags: [strategy](https://blog.som.cranfield.ac.uk/execdev/topic/strategy), [interview](https://blog.som.cranfield.ac.uk/execdev/topic/interview), [THRIVE](https://blog.som.cranfield.ac.uk/execdev/topic/thrive) ![THRIVE: A new era for executive education - Part 1](https://blog.som.cranfield.ac.uk/hubfs/THRIVE%201.png) By [Chris Coghlan and Dr Jutta Tobias Mortlock](https://blog.som.cranfield.ac.uk/execdev/author/chris-coghlan-and-dr-jutta-tobias-mortlock) ## [THRIVE: A new era for executive education - Part 1](https://blog.som.cranfield.ac.uk/execdev/thrive-a-new-era-for-executive-education-part-1) ##### Leading the Charge: A new vision for leadership development. *( read )* Tags: [strategy](https://blog.som.cranfield.ac.uk/execdev/topic/strategy), [interview](https://blog.som.cranfield.ac.uk/execdev/topic/interview), [THRIVE](https://blog.som.cranfield.ac.uk/execdev/topic/thrive) ![Podcast | THRIVE: Narrative strategies for personal and organisational success](https://blog.som.cranfield.ac.uk/hubfs/THRIVE%20podcast%20-%20Chris%20and%20Kevin.jpg) By [Professor Kevin Morrell and Chris Coghlan](https://blog.som.cranfield.ac.uk/execdev/author/professor-kevin-morrell-and-chris-coghlan) ## [Podcast | THRIVE: Narrative strategies for personal and organisational success](https://blog.som.cranfield.ac.uk/execdev/thrive-narrative-strategies-for-organisational-success) ##### How the narratives we construct about ourselves and our organisations can influence the success or failure of strategic... *( read )* Tags: [strategy](https://blog.som.cranfield.ac.uk/execdev/topic/strategy), [podcast](https://blog.som.cranfield.ac.uk/execdev/topic/podcast), [THRIVE](https://blog.som.cranfield.ac.uk/execdev/topic/thrive) ![The Performance Project: Performance at the Edge](https://blog.som.cranfield.ac.uk/hubfs/fi%20pixs.jpg) By [Pippa Bourne](https://blog.som.cranfield.ac.uk/execdev/author/pippa-bourne) ## [The Performance Project: Performance at the Edge](https://blog.som.cranfield.ac.uk/execdev/the-performance-project) #### When you think about F1 motor racing, what comes to mind? Perhaps you think about the noise of the cars, that powerful deep roar... *( read )* Tags: [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership), [featured sidebar all](https://blog.som.cranfield.ac.uk/execdev/topic/featured-sidebar-all), ![Recession? Is it time to prepare for hard times to come?](https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Live%20Site%20Files/BLOG_IMAGES/Building-resilience-from-within.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/bourne.jpeg) By [professor mike bourne](https://blog.som.cranfield.ac.uk/execdev/author/professor-mike-bourne) ## [Recession? Is it time to prepare for hard times to come?](https://blog.som.cranfield.ac.uk/execdev/recession-is-it-hard-to-prepare-for-hard-times-to-come) #### The fall in the retail sales figures in May could be a one off blip (or common cause variation) but given the slower growth in... *( read )* Tags: [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership), [featured sidebar all](https://blog.som.cranfield.ac.uk/execdev/topic/featured-sidebar-all), ![Supply Chain - Brexit Trick or Treat?](https://blog.som.cranfield.ac.uk/hubfs/Brexit_Trick_or_Treat_Blog_Image_2019.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/wilding.jpeg) By [Professor Richard Wilding OBE](https://blog.som.cranfield.ac.uk/execdev/author/professor-richard-wilding-obe) ## [Supply Chain - Brexit Trick or Treat?](https://blog.som.cranfield.ac.uk/execdev/supply-chain-brexit-trick-or-treat) **The new Halloween date for Brexit means supply chains are faced with a round of Trick or Treat in the lead up to October.** *( read )* Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [featured learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-learning), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership), ![Elephants & Performance Measurement and Management](https://blog.som.cranfield.ac.uk/hubfs/elephant%20pixs.jpg) By [Pippa Bourne](https://blog.som.cranfield.ac.uk/execdev/author/pippa-bourne) ## [Elephants & Performance Measurement and Management](https://blog.som.cranfield.ac.uk/execdev/elephants-performance-measurement-and-management) #### “Performance measurement is really all about finance. Right?” Someone said this to me recently at a meeting I attended and it... *( read )* Tags: [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership), [featured sidebar all](https://blog.som.cranfield.ac.uk/execdev/topic/featured-sidebar-all), ![Supply Chain Innovations](https://blog.som.cranfield.ac.uk/hubfs/Supply_Chain_Innovations_Blog_Image_June_19.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/soroosh.jpeg) By [Dr Soroosh Saghiri](https://blog.som.cranfield.ac.uk/execdev/author/dr-soroosh-saghiri) ## [Supply Chain Innovations](https://blog.som.cranfield.ac.uk/execdev/supply-chain-innovations) *( read )* Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [featured learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-learning), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership), [VIEW MORE](https://blog.som.cranfield.ac.uk/execdev/topic/strategy/page/2) ## Talk to us about your world Call us on [+44 (0)1234 754500](tel:+441234754500) [Talk to us ↗](https://www.cranfield.ac.uk/som/executive-development/contact-us) [![cranfieldexecutivedevelopmentlogo](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/cranfieldexecutivedevelopmentlogo.png?width=300&name=cranfieldexecutivedevelopmentlogo.png)](https://www.cranfield.ac.uk/som/executive-development)   - - - - - - © Cranfield Management Development Ltd - **[execdev@cranfield.ac.uk](mailto:execdev@cranfield.ac.uk)  ·  [+44 (0)1234 754500](tel:+44%20(0)%201234%20754500)**  ·  [Privacy Policy](https://www.cranfield.ac.uk/som/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://417879.fs1.hubspotusercontent-eu1.net/hubfs/417879/Knowledge%20Hub%20%2B%20Blog/CED_KH_v6.mp4", "dateModified" : "2023-05-12T11:14:23.676Z", "description" : "", "duration" : "PT1M13S", "height" : 1080, "name" : "CED_KH_v6", "thumbnailUrl" : "https://blog.som.cranfield.ac.uk/hubfs/Knowledge%20Hub%20%2B%20Blog/CED_KH_v6.mp4/medium.jpg", "uploadDate" : "2021-07-08T10:07:25.171Z", "width" : 1920 } ```