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The Blog

Actionable insights from across the Cranfield network

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Why many companies get key account management hopelessly wrong

Professor Malcolm McDonald explores 6 thought-provoking viewpoints on why many organisations are getting Key Account Management...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Keeping a Lid on Supply Chain Complexity

The problem with complexity is not only that it is a significant driver of cost within a supply chain but that it also...


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How can you co-create value with your strategic customers?

Dr Javier Marcos explains the importance of supplier and customer organisations working together towards the same goal and...


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Enabling Frictionless Supply Chains

Creating the Frictionless Border is increasingly important in times of increased volatility be it Brexit or US trade tariffs.


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Sometimes when we enter a development programme we assume it will be something of “just a refresher” for us. We have worked in...


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Tags: Cranfield School of Management, featured learning, learning,

Planning is hugely important, and so many courses teach people how to plan for crucial conversations. We have worked in...


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No one is an island: how successful leaders effect change through collaboration

Leading organisational change and transformation is one of the biggest and most complex challenges a manager can face. We all...


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Tags: Cranfield School of Management, leadership, featured sidebar leadership,

Creating compelling customer value propositions

Key account management (KAM) has evolved radically over the last five years or so. The traditional focus of managing a large...


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5 minutes with Rob Molyneux: My Sales Directors’ Programme experience

As part of his executive development Rob attended Cranfield’s Sales Directors’ Programme, so we spent five minutes with him to...


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Tags: Cranfield School of Management, featured learning, featured leadership,

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