--- title: Cranfield Executive Development Blog | strategy (2) description: strategy | (2) --- [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/Marques-SoM.png?width=85&name=Marques-SoM.png)](https://www.cranfield.ac.uk/som)   - [Home](https://blog.som.cranfield.ac.uk/knowledge) - Featured - [CEO Summit](https://blog.som.cranfield.ac.uk/knowledge/tag/ceo-summit-2021) - Categories - [Changing World of Work](https://blog.som.cranfield.ac.uk/knowledge/tag/changing-world-of-work) - [Digital Transformation](https://blog.som.cranfield.ac.uk/knowledge/tag/digital-transformation) - [Economics](https://blog.som.cranfield.ac.uk/knowledge/tag/economics) - [Entrepreneurship](https://blog.som.cranfield.ac.uk/knowledge/tag/entrepreneurship) - [Finance and Accounting](https://blog.som.cranfield.ac.uk/knowledge/tag/finance-and-accounting) - [Implementation](https://blog.som.cranfield.ac.uk/knowledge/tag/implementation) - [Leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership) - [Logistics and Supply Chain](https://blog.som.cranfield.ac.uk/knowledge/tag/logistics-and-supply-chain) - [Organisational Behaviour](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-behaviour) - [Organisational Resilience](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-resilience) - [Strategic Marketing and Sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales) - [Strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy) - [Sustainability](https://blog.som.cranfield.ac.uk/knowledge/tag/sustainability) - [Executive Development](https://blog.som.cranfield.ac.uk/knowledge/tag/executive-development) - Content - [Articles](https://blog.som.cranfield.ac.uk/knowledge/tag/article) - [Whitepapers](https://blog.som.cranfield.ac.uk/knowledge/tag/whitepaper) - [eBooks](https://blog.som.cranfield.ac.uk/knowledge/tag/ebook) - [Podcasts](https://blog.som.cranfield.ac.uk/knowledge/tag/podcast) - [Webinars](https://blog.som.cranfield.ac.uk/knowledge/tag/webinar) - [Videos](https://blog.som.cranfield.ac.uk/knowledge/tag/video) - Programmes - [Open Programmes ↗](https://www.cranfield.ac.uk/som/open-executive-programmes) - [Customised Programmes ↗](https://www.cranfield.ac.uk/som/executive-development/consultancy-and-custom-solutions) - [MBA Programmes ↗](https://www.cranfield.ac.uk/som/cranfield-mba-programmes) - [Master's Apprenticeships ↗](https://www.cranfield.ac.uk/som/management-and-leadership-masterships) - [The Blog](https://blog.som.cranfield.ac.uk/execdev) ### Subscribe to our blog for exclusive insights. # The Blog ## Actionable insights from across the Cranfield network [![BECOME A MEMBER](https://no-cache.hubspot.com/cta/default/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7.png)](https://cta-redirect.hubspot.com/cta/redirect/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7) - [Recent Posts](https://blog.som.cranfield.ac.uk/execdev) - [Leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership#topic) - [Small business](https://blog.som.cranfield.ac.uk/execdev/topic/small-business#topic) - [Skills](https://blog.som.cranfield.ac.uk/execdev/topic/skills#topic) - [Reflections](https://blog.som.cranfield.ac.uk/execdev/topic/reflections#topic) - [Mentoring](https://blog.som.cranfield.ac.uk/execdev/topic/mentoring#topic) - [Coaching](https://blog.som.cranfield.ac.uk/execdev/topic/coaching#topic) - [Impact](https://blog.som.cranfield.ac.uk/execdev/topic/impact#topic) - [Influence](https://blog.som.cranfield.ac.uk/execdev/topic/influence#topic) - [Management](https://blog.som.cranfield.ac.uk/execdev/topic/management#topic) - [Conversations](https://blog.som.cranfield.ac.uk/execdev/topic/conversations#topic) - [Talent](https://blog.som.cranfield.ac.uk/execdev/topic/talent#topic) - [Career](https://blog.som.cranfield.ac.uk/execdev/topic/career#topic) - [Back to Knowledge hub](https://blog.som.cranfield.ac.uk/knowledge#topic) ![Outsourcery: is the Magic Starting to Wear Off?](https://blog.som.cranfield.ac.uk/hubfs/outsourcing.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/David%20Molian.jpeg) By [David Molian](https://blog.som.cranfield.ac.uk/execdev/author/david-molian) ## [Outsourcery: is the Magic Starting to Wear Off?](https://blog.som.cranfield.ac.uk/execdev/outsourcery-is-the-magic-starting-to-wear-off) If you are looking for a good news outsourcing story, you’re probably destined to a fruitless search. The media feature weekly... *( read )* Tags: [supply chain](https://blog.som.cranfield.ac.uk/execdev/topic/supply-chain), [strategy](https://blog.som.cranfield.ac.uk/execdev/topic/strategy), [operations](https://blog.som.cranfield.ac.uk/execdev/topic/operations) ![Supply Chain Strategy](https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Images/OEP/SC%20(Supply%20Chain)/SCMP/Supply%20Chain%20Strategy%20Image%202019.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/wilding.jpeg) By [Professor Richard Wilding OBE](https://blog.som.cranfield.ac.uk/execdev/author/professor-richard-wilding-obe) ## [Supply Chain Strategy](https://blog.som.cranfield.ac.uk/execdev/supply-chain-strategy) **Supply chain strategy can be summarised as the operational execution of the business mission. So firstly, understand the business...** *( read )* Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [featured learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-learning), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership), ![Creating compelling customer value propositions](https://blog.som.cranfield.ac.uk/hubfs/CreatingVP_Image.jpg) By [Mark Davies](https://blog.som.cranfield.ac.uk/execdev/author/mark-davies) ## [Creating compelling customer value propositions](https://blog.som.cranfield.ac.uk/execdev/creating-compelling-customer-value-propositions) **Key account management (KAM) has evolved radically over the last five years or so. The traditional focus of managing a large...** *( read )* Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [featured learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-learning), ![Implementing Key Account Management: To plan or not to plan…](https://blog.som.cranfield.ac.uk/hubfs/To_Plan_or_Not_To_Plan_KAM.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/SueHolt.png) By [Dr. Sue Holt](https://blog.som.cranfield.ac.uk/execdev/author/dr-sue-holt) ## [Implementing Key Account Management: To plan or not to plan…](https://blog.som.cranfield.ac.uk/execdev/implementing-key-account-management-to-plan-or-not-to-plan) **Ask organisations to list the essential ingredients of a Key Account implementation and Key Account Plans will always feature on...** *( read )* Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [featured learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-learning), ![Living with the uncertainty of Brexit - 3 steps to execution](https://blog.som.cranfield.ac.uk/hubfs/BGP%20Blog/BGP%20Images/Blog%20Post%20Images/EU%20Keep%20Calm%20and%20Carry%20On%20BGP%20Blog-228802-edited.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/bourne.jpeg) By [professor mike bourne](https://blog.som.cranfield.ac.uk/execdev/author/professor-mike-bourne) ## [Living with the uncertainty of Brexit - 3 steps to execution](https://blog.som.cranfield.ac.uk/execdev/living-with-the-uncertainty-of-brexit-3-steps-to-execution) #### What will be the outcome of Brexit? We still don’t know and some of the repercussions will run on for years. So what can we do... *( read )* Tags: [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership), [featured sidebar all](https://blog.som.cranfield.ac.uk/execdev/topic/featured-sidebar-all), ![Five Ways Emerging Technologies are Transforming the HR Landscape](https://blog.som.cranfield.ac.uk/hubfs/adult-business-computer-1181354-small.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/EmmaParry.png) By [Professor Emma Parry](https://blog.som.cranfield.ac.uk/execdev/author/professor-emma-parry) ## [Five Ways Emerging Technologies are Transforming the HR Landscape](https://blog.som.cranfield.ac.uk/execdev/technology-transforming-hr) ## Across almost all industries and business functions we are seeing rapid growth in the use of technology to boost business... *( read )* Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [featured talent](https://blog.som.cranfield.ac.uk/execdev/topic/featured-talent), [featured sidebar talent](https://blog.som.cranfield.ac.uk/execdev/topic/featured-sidebar-talent), ![Developing Leadership Power: Being a good leader in this age of distrust](https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Images/OEP/Praxis/fabrizio-verrecchia-202402.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/759515.jpeg) By [Dr Jacquie Drake](https://blog.som.cranfield.ac.uk/execdev/author/dr-jacquie-drake) ## [Developing Leadership Power: Being a good leader in this age of distrust](https://blog.som.cranfield.ac.uk/execdev/beingagoodleader) Trust used to come with a senior job title. It was part of the ordinarypackage like a salary and pension. But trust in the... *( read )* Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [succession](https://blog.som.cranfield.ac.uk/execdev/topic/succession), [featured succession](https://blog.som.cranfield.ac.uk/execdev/topic/featured-succession), ![It's not all about the money: Why the key to business performance is not to over-emphasise the financials](https://blog.som.cranfield.ac.uk/hubfs/social-suggested-images/calculator-calculation-insurance-finance-53621-791237-edited.jpeg) ![](https://blog.som.cranfield.ac.uk/hubfs/bourne.jpeg) By [professor mike bourne](https://blog.som.cranfield.ac.uk/execdev/author/professor-mike-bourne) ## [It's not all about the money: Why the key to business performance is not to over-emphasise the financials](https://blog.som.cranfield.ac.uk/execdev/its-not-all-about-the-money-why-the-key-to-business-performance-is-not-to-over-emphasise-the-financials) #### ***Where to focus their attention is an important strategic issue for companies, and one that needs active consideration. Are you...*** *( read )* Tags: [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership), [featured sidebar all](https://blog.som.cranfield.ac.uk/execdev/topic/featured-sidebar-all), ![Personal Transformation for Leaders: Reflections from a guest tutor on The Praxis PTFL programme](https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Images/OEP/PTFL%20-%20reflections%20article%20from%20guest%20tutor%20front%20cover%20image.jpg) By [Hugh Lloyd-Jukes](https://blog.som.cranfield.ac.uk/execdev/author/hugh-lloyd-jukes) ## [Personal Transformation for Leaders: Reflections from a guest tutor on The Praxis PTFL programme](https://blog.som.cranfield.ac.uk/execdev/reflections-from-a-guest-tutor-on-the-praxis-ptfl-programme) Hugh Lloyd-Jukes was a Guest Tutor on the April/October 2014 PTFL.  Hugh is CEO of Oxehealth, a leading UK digital health... *( read )* Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [succession](https://blog.som.cranfield.ac.uk/execdev/topic/succession), [featured succession](https://blog.som.cranfield.ac.uk/execdev/topic/featured-succession), ![In defence of the Levy](https://blog.som.cranfield.ac.uk/hubfs/adult-education-3258944_1920.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/Lynette%20Ryals.jpg) By [Professor Lynette Ryals](https://blog.som.cranfield.ac.uk/execdev/author/professor-lynette-ryals) ## [In defence of the Levy](https://blog.som.cranfield.ac.uk/execdev/in-defence-of-the-levy) The Reform think-tank[report](http://www.reform.uk/wp-content/uploads/2018/04/The-great-training-robbery-assessing-the-first-year-of-the-apprenticeship-levy-final.pdf)– claiming the use of the Apprenticeship Levy for higher qualifications is a “mislabelling” of... *( read )* Tags: [featured](https://blog.som.cranfield.ac.uk/execdev/topic/featured), [all](https://blog.som.cranfield.ac.uk/execdev/topic/all), [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [VIEW MORE](https://blog.som.cranfield.ac.uk/execdev/topic/strategy/page/3) ## Talk to us about your world Call us on [+44 (0)1234 754500](tel:+441234754500) [Talk to us ↗](https://www.cranfield.ac.uk/som/executive-development/contact-us) [![cranfieldexecutivedevelopmentlogo](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/cranfieldexecutivedevelopmentlogo.png?width=300&name=cranfieldexecutivedevelopmentlogo.png)](https://www.cranfield.ac.uk/som/executive-development)   - - - - - - © Cranfield Management Development Ltd - **[execdev@cranfield.ac.uk](mailto:execdev@cranfield.ac.uk)  ·  [+44 (0)1234 754500](tel:+44%20(0)%201234%20754500)**  ·  [Privacy Policy](https://www.cranfield.ac.uk/som/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://417879.fs1.hubspotusercontent-eu1.net/hubfs/417879/Knowledge%20Hub%20%2B%20Blog/CED_KH_v6.mp4", "dateModified" : "2023-05-12T11:14:23.676Z", "description" : "", "duration" : "PT1M13S", "height" : 1080, "name" : "CED_KH_v6", "thumbnailUrl" : "https://blog.som.cranfield.ac.uk/hubfs/Knowledge%20Hub%20%2B%20Blog/CED_KH_v6.mp4/medium.jpg", "uploadDate" : "2021-07-08T10:07:25.171Z", "width" : 1920 } ```