--- title: "Podcast | THRIVE: Narrative strategies for personal and organisational success" description: Exploring narrative strategies for personal and organisational success. image: https://blog.som.cranfield.ac.uk/hubfs/THRIVE%20podcast%20-%20Chris%20and%20Kevin.jpg --- [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/CGMD%20Blog/Images/CGMD%20Images/Logos/Marques-SoM.png?width=1&name=Marques-SoM.png)](http://www.cranfield.ac.uk/som) [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/Marques-SoM.png?width=85&name=Marques-SoM.png)](http://www.cranfield.ac.uk/som)   - [Home](https://blog.som.cranfield.ac.uk/knowledge) - Featured - [CEO Summit](https://blog.som.cranfield.ac.uk/knowledge/tag/ceo-summit-2021) - Categories - [Changing World of Work](https://blog.som.cranfield.ac.uk/knowledge/tag/changing-world-of-work) - [Digital Transformation](https://blog.som.cranfield.ac.uk/knowledge/tag/digital-transformation) - [Economics](https://blog.som.cranfield.ac.uk/knowledge/tag/economics) - 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Chris and Kevin](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/THRIVE%20podcast%20-%20Chris%20and%20Kevin.jpg?width=573&height=430&name=THRIVE%20podcast%20-%20Chris%20and%20Kevin.jpg) ##### How the narratives we construct about ourselves and our organisations can influence the success or failure of strategic initiatives.  ---   In this podcast Professor Kevin Morrell, who holds the Rowlands Chair in Transformational Strategy at Cranfield School of Management, talks to Chris Coghlan, Programme Director for THRIVE: Passion, Purpose, Performance.  Together they explore some of the fascinating themes which can be traced back to the fairy tales and stories humans have told their children and each other for millennia.  By understanding the power that these narrative structures still hold over us in our adult lives and workplaces, leaders can implement strategies which inspire their people, elevate their influence, and amplify their message.    [![LISTEN NOW](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/4ee65d55-32f3-47f0-82ca-afa6ad979521.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/4ee65d55-32f3-47f0-82ca-afa6ad979521)   To find out more about the THRIVE: Passion, Purpose, Performance programme download the brochure [**here**](https://blog.som.cranfield.ac.uk/thrive-passion-purpose-performance):    [![DOWNLOAD NOW](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/c67efb15-52bc-4507-bce6-cf798286790a.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/c67efb15-52bc-4507-bce6-cf798286790a)          ---   Tags: [strategy](https://blog.som.cranfield.ac.uk/execdev/topic/strategy), [podcast](https://blog.som.cranfield.ac.uk/execdev/topic/podcast), [THRIVE](https://blog.som.cranfield.ac.uk/execdev/topic/thrive) ### Related Articles ## [Strategic Skills for Leaders](https://blog.som.cranfield.ac.uk/execdev/strategic-skills-for-leaders) *( read )* Topics: [strategy](https://blog.som.cranfield.ac.uk/execdev/topic/strategy), [podcast](https://blog.som.cranfield.ac.uk/execdev/topic/podcast), [THRIVE](https://blog.som.cranfield.ac.uk/execdev/topic/thrive) ## [Thriving in business rather than simply surviving](https://blog.som.cranfield.ac.uk/execdev/thriving-in-business-rather-than-simply-surviving) *( read )* Topics: [strategy](https://blog.som.cranfield.ac.uk/execdev/topic/strategy), [podcast](https://blog.som.cranfield.ac.uk/execdev/topic/podcast), [THRIVE](https://blog.som.cranfield.ac.uk/execdev/topic/thrive) ## [THRIVE: A new era for executive education - Part 3](https://blog.som.cranfield.ac.uk/execdev/thrive-a-new-era-for-executive-education-part-3) *( read )* Topics: [strategy](https://blog.som.cranfield.ac.uk/execdev/topic/strategy), [podcast](https://blog.som.cranfield.ac.uk/execdev/topic/podcast), [THRIVE](https://blog.som.cranfield.ac.uk/execdev/topic/thrive) [![New call-to-action](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/a0922456-a079-404f-a49d-8aae24ad9e86.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/a0922456-a079-404f-a49d-8aae24ad9e86) [![cranfieldexecutivedevelopmentlogo](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/cranfieldexecutivedevelopmentlogo.png?width=300&name=cranfieldexecutivedevelopmentlogo.png)](https://www.cranfield.ac.uk/som/executive-development) - - - - - - © Cranfield Management Development Ltd - **[execdev@cranfield.ac.uk](mailto:execdev@cranfield.ac.uk)  ·  [+44 (0)1234 754500](tel:+44%20(0)%201234%20754500)**  ·  [Privacy Policy](https://www.cranfield.ac.uk/som/privacy-policy)