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The Blog

Actionable insights from across the Cranfield network

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Building the Temple of Supply Chain Resilience

If you're concerned about risk in your supply chain, build the temple of supply chain resilience. Your foundation needs to be an...


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Tags: Cranfield School of Management, featured learning, featured leadership,

International Key Account Management – The World Is (Or Could Be) Your Oyster………….

As a result of progressive globalisation and industry consolidation, International Key Account Management (IKAM) has become an...


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Tags: Cranfield School of Management, featured learning, featured leadership,

What’s bigger than business?

A generation ago when successful people reached the top of their business they were eyeing retirement. Golf and spa retreats. Now...


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Tags: Cranfield School of Management, featured learning, learning,

Why traditional leadership development for senior leaders doesn’t work

Standard leadership development programmes stay above the shoulders, and that’s the problem. They’re often focused primarily on...


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Tags: Cranfield School of Management, featured learning, learning,

World Class Key Account Planning

As the late great Sir John Harvey Jones said:

“Planning is an unnatural process; it is much more fun to do something. And the...


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Financial Judgements in the Boardroom

Few directors are financial experts, but all directors have to make judgements on the financial figures presented to them in the...


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Key Account Management and Procurement

Mark Davies, visiting fellow at Cranfield, conveys how important is it for key account managers to develop relationships with...


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Crafting a Value-Creating Sales Strategy

Creating customer value is the core mission of marketing and sales organisations. To ensure your sales strategy creates...


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Tags: Cranfield School of Management, featured learning, featured leadership,

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