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The Blog

Actionable insights from across the Cranfield network

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Keeping a Lid on Supply Chain Complexity

The problem with complexity is not only that it is a significant driver of cost within a supply chain but that it also...


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Tags: Cranfield School of Management, featured learning, featured leadership,

How can you co-create value with your strategic customers?

Dr Javier Marcos explains the importance of supplier and customer organisations working together towards the same goal and...


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Enabling Frictionless Supply Chains

Creating the Frictionless Border is increasingly important in times of increased volatility be it Brexit or US trade tariffs.


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Tags: Cranfield School of Management, featured learning, featured leadership,

Sometimes when we enter a development programme we assume it will be something of “just a refresher” for us. We have worked in...


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Tags: Cranfield School of Management, featured learning, learning,

Planning is hugely important, and so many courses teach people how to plan for crucial conversations. We have worked in...


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No one is an island: how successful leaders effect change through collaboration

Leading organisational change and transformation is one of the biggest and most complex challenges a manager can face. We all...


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Tags: Cranfield School of Management, leadership, featured sidebar leadership,

Creating compelling customer value propositions

Key account management (KAM) has evolved radically over the last five years or so. The traditional focus of managing a large...


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5 minutes with Rob Molyneux: My Sales Directors’ Programme experience

As part of his executive development Rob attended Cranfield’s Sales Directors’ Programme, so we spent five minutes with him to...


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Implementing Key Account Management: To plan or not to plan…

Ask organisations to list the essential ingredients of a Key Account implementation and Key Account Plans will always feature on...


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