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The Blog

Actionable insights from across the Cranfield network

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Designing a customer-centric culture that empowers

Culture is all around us, influencing our ideas, customs and social behaviour, and culture exists within an organisation whether...


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Tags: Cranfield School of Management, featured learning, featured sidebar leadership,

Steering the way in times of change: What makes a good leader?

The question: ‘what makes a good leader?’ is one that businesses and education experts have been attempting to answer for many...


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Tags: Cranfield School of Management, leadership, featured sidebar leadership,

Adopting Key Account Management - 12 Mistakes to Avoid

Planning for success can be daunting for organisations that recognise they need to focus on managing a portfolio of fewer (but...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Procurement needs new skills for the VUCA age

There has been much discussion recently about the challenges of operating in what some have called a ‘VUCA’ world. VUCA is the...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Why is it so difficult to learn from failure?

Failure happens. For a myriad different reasons, things go wrong. And at an organisational level, the consequences will range...


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Tags: Cranfield School of Management, leadership, featured learning,

Marketing Leadership - Stepping up to the Challenges of Post Brexit Britain

For the past 25 years, we marketers have been cheerleaders for own demise. We bemoan our lack of influence at the Boardand...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Creating an Agile Supply Chain

Turbulence and volatility are the prevailing characteristics of today’s business environment. Gone are the days when...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Creating the 'Crisis-Ready' Organisation

Crises happen. Organisations might like to wish that they didn’t, but the reality is that the unexpected has an unhappy knack of...


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Tags: Cranfield School of Management, leadership, featured leadership,

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