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The Blog

Actionable insights from across the Cranfield network

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Supply Chain Strategy

Supply chain strategy can be summarised as the operational execution of the business mission. So firstly, understand the business...


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Why many companies get key account management hopelessly wrong

Professor Malcolm McDonald explores 6 thought-provoking viewpoints on why many organisations are getting Key Account Management...


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Keeping a Lid on Supply Chain Complexity

The problem with complexity is not only that it is a significant driver of cost within a supply chain but that it also...


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How can you co-create value with your strategic customers?

Dr Javier Marcos explains the importance of supplier and customer organisations working together towards the same goal and...


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Enabling Frictionless Supply Chains

Creating the Frictionless Border is increasingly important in times of increased volatility be it Brexit or US trade tariffs.


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Sometimes when we enter a development programme we assume it will be something of “just a refresher” for us. We have worked in...


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Planning is hugely important, and so many courses teach people how to plan for crucial conversations. We have worked in...


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No one is an island: how successful leaders effect change through collaboration

Leading organisational change and transformation is one of the biggest and most complex challenges a manager can face. We all...


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