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The Blog

Actionable insights from across the Cranfield network

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Executive education refreshed

Cranfield School of Management, a pioneer in executive education for over 40 years, has recently refreshed its popular portfolio...


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Tags: leadership, talent, management,

Creating the 'Crisis-Ready' Organisation

Crises happen. Organisations might like to wish that they didn’t, but the reality is that the unexpected has an unhappy knack of...


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Tags: Cranfield School of Management, leadership, featured leadership,

A ten-step framework for setting effective sales targets

Most organisations already have some of the elements of this framework, but it is rare to find a sales target system that...


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Tags: Cranfield School of Management, featured learning, featured leadership,

The Leader as Poet
By Andy Logan On December 4, 2018

The Leader as Poet

The leader finally reaches the summit of the hill. All their years of business experience, all that time on management and...


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Tags: Cranfield School of Management, leadership, featured leadership,

Securing the Success of Strategic Supply Chain Initiatives Today and Tomorrow

Implementing new supply chain strategies and initiatives has always been recognised as a challenge. Even in the increasingly...


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Tags: Cranfield School of Management, leadership, featured learning,

Setting Effective Sales Targets

Sales targets are extensively used by sales organisations to help achieve a ‘desired’, ‘promised’, ‘minimum’, or ‘aspirational’...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Brexit: like nothing that has come before?

A recent tracker report by the Business Continuity Institute (BCI) focused on the level of preparedness for Brexit by...


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Tags: Cranfield School of Management, leadership, featured leadership,

Motivating and Rewarding the Sales Force

Motivating your sales force is a critical component of sales force management, given its profound effect on people’s behaviour...


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Tags: Cranfield School of Management, featured learning, featured leadership,

People not processes
By Dr Robina Chatham On November 12, 2018

People not processes

Dr Robina Chatham reflects on how she lost sight of the importance of people skills...

My career commenced within the...


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Tags: Cranfield School of Management, executive development, technology,

Managing and Measuring Sales Performance

Sales organisation’s face many dilemmas when managing and measuring sales performance. Sales people may be doing the right thing...


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Tags: Cranfield School of Management, featured learning, featured leadership,

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