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Actionable insights from across the Cranfield network

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Key Account Management: What have you done for me lately?

We can be very proud of having a key account management (KAM) programme in place, but:


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What does a great key account manager look like?

The key account manager role is very different from that of a traditional salesperson, and increasingly many key account...


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Can you have it all? Fitting career development into work and life

As a society, we increasingly talk about the importance of striking a work-life balance. Here at Cranfield Executive...


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Develop customer relationships - I want you to be my partner for life!

The greatest potential of using key account management (KAM) as a strategic approach for growing a supplier’s business, rests...


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Supply Chain Leaders - Are you ready to share leadership?

Make a Google search for images of ‘leadership’ and see what the word still implies: there’s one person at the front of the...


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Sustainable Supply Management

Moving toward a sustainable supply chain largely depends on sourcing and supply management decisions and actions....


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Corporate Financial Strategy: Raising funds

Corporate financial strategy is a way to complement business strategy, to get the most long-term value out of a company. It is...


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Are you really getting leadership development right?

The dynamic of the global business context is often termed volatile, uncertain, complex and ambiguous (VUCA).

This context...


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