---
title: Cranfield Executive Development Blog | Cranfield School of Management (3)
description: Cranfield School of Management |  (3)
---

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<https://blog.som.cranfield.ac.uk/execdev/developing-customer-led-and-customer-focused-strategies>

![Developing Customer-led and Customer-focused Strategies](https://blog.som.cranfield.ac.uk/hubfs/Developing_customer-led_and_customer-focused_strategies.jpg)

![](https://blog.som.cranfield.ac.uk/hubfs/SueHolt.png) By [Dr. Sue Holt](https://blog.som.cranfield.ac.uk/execdev/author/dr-sue-holt)

## [Developing Customer-led and Customer-focused Strategies](https://blog.som.cranfield.ac.uk/execdev/developing-customer-led-and-customer-focused-strategies)

**As [key account management](https://blog.som.cranfield.ac.uk/execdev/the-key-account-management-framework) has evolved over the last twenty years it has moved from a focus on what the supplier wanted to achieve...**

*( read )*

 Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [featured learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-learning), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership),

<https://blog.som.cranfield.ac.uk/execdev/are-you-ready-to-share-leadership>

![Supply Chain Leaders - Are you ready to share leadership?](https://blog.som.cranfield.ac.uk/hubfs/Are_you_ready_to_share_leadership_blog_image_July19.jpg)

![](https://blog.som.cranfield.ac.uk/hubfs/wilding.jpeg) By [Professor Richard Wilding OBE](https://blog.som.cranfield.ac.uk/execdev/author/professor-richard-wilding-obe)

## [Supply Chain Leaders - Are you ready to share leadership?](https://blog.som.cranfield.ac.uk/execdev/are-you-ready-to-share-leadership)

**Make a Google search for images of ‘[leadership](https://blog.som.cranfield.ac.uk/execdev/lessons-from-the-movies)’ and see what the word still implies: there’s one person at the front of the...**

*( read )*

 Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [featured learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-learning),

<https://blog.som.cranfield.ac.uk/execdev/supply-chain-collaboration>

![Supply Chain Collaboration](https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Images/OEP/SC%20(Supply%20Chain)/SCMP/Supply%20Chain%20Collaboration%20Blog%20Image%202019.jpg)

![](https://blog.som.cranfield.ac.uk/hubfs/wilding.jpeg) By [Professor Richard Wilding OBE](https://blog.som.cranfield.ac.uk/execdev/author/professor-richard-wilding-obe)

## [Supply Chain Collaboration](https://blog.som.cranfield.ac.uk/execdev/supply-chain-collaboration)

**Within the supply chain, we all want win-win relationships. The key to this is [collaboration](https://blog.som.cranfield.ac.uk/execdev/reducing-costs-through-collaborative-working-in-the-supply-chain) but we need to be able to develop...**

*( read )*

 Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [featured learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-learning), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership),

<https://blog.som.cranfield.ac.uk/execdev/sustainable-supply-management>

![Sustainable Supply Management](https://blog.som.cranfield.ac.uk/hubfs/Sistainable_Supply_Management_Blog_Image_2019.jpg)

![](https://blog.som.cranfield.ac.uk/hubfs/soroosh.jpeg) By [Dr Soroosh Saghiri](https://blog.som.cranfield.ac.uk/execdev/author/dr-soroosh-saghiri)

## [Sustainable Supply Management](https://blog.som.cranfield.ac.uk/execdev/sustainable-supply-management)

**Moving toward a sustainable supply chain largely depends on sourcing and supply management decisions and actions. Sustainability...**

*( read )*

 Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [featured learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-learning), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership),

<https://blog.som.cranfield.ac.uk/execdev/corporate-financial-strategy-raising-funds>

![Corporate Financial Strategy: Raising funds](https://blog.som.cranfield.ac.uk/hubfs/Raising_Funds_Blog_Image_July19.jpg)

![](https://blog.som.cranfield.ac.uk/hubfs/bender.jpg) By [Professor Ruth Bender](https://blog.som.cranfield.ac.uk/execdev/author/professor-ruth-bender)

## [Corporate Financial Strategy: Raising funds](https://blog.som.cranfield.ac.uk/execdev/corporate-financial-strategy-raising-funds)

**[Corporate financial strategy](https://blog.som.cranfield.ac.uk/execdev/corporate-financial-strategy-capital-investment) is a way to complement business strategy, to get the most long-term value out of a company. It is...**

*( read )*

 Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [featured learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-learning), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership),

<https://blog.som.cranfield.ac.uk/execdev/adopting-key-account-management-choose-me-and-i-will-choose-you>

![Adopting Key Account Management - Choose me and I will choose you](https://blog.som.cranfield.ac.uk/hubfs/Choose_Me_or_I_Will_Choose_You_Blog_Image_2019.jpg)

By [Professor Rodrigo Guesalaga](https://blog.som.cranfield.ac.uk/execdev/author/professor-rodrigo-guesalaga)

## [Adopting Key Account Management - Choose me and I will choose you](https://blog.som.cranfield.ac.uk/execdev/adopting-key-account-management-choose-me-and-i-will-choose-you)

**[Adopting Key Account Management (KAM)](https://blog.som.cranfield.ac.uk/execdev/adopting-key-account-management-12-mistakes-to-avoid)requires the commitment of specific resources, changes in the organisational structure and,...**

*( read )*

 Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [featured learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-learning), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership),

<https://blog.som.cranfield.ac.uk/execdev/getting-leadership-development-right>

![Are you really getting leadership development right?](https://blog.som.cranfield.ac.uk/hubfs/arrow-direction-one-way-536.jpg)

![](https://blog.som.cranfield.ac.uk/hubfs/Lester%20-%20white.jpg) By [Lester Coupland](https://blog.som.cranfield.ac.uk/execdev/author/lester-coupland)

## [Are you really getting leadership development right?](https://blog.som.cranfield.ac.uk/execdev/getting-leadership-development-right)

The dynamic of the global business context is often termed volatile, uncertain, complex and ambiguous (VUCA).

This context means...

*( read )*

 Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [featured learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-learning), [learning](https://blog.som.cranfield.ac.uk/execdev/topic/learning),

<https://blog.som.cranfield.ac.uk/execdev/addressing-the-challenges-of-sales-strategy-implementation>

![Addressing the Challenges of Sales Strategy Implementation](https://blog.som.cranfield.ac.uk/hubfs/Addressing_the_Challenges_of_Sales_Strategy_Implementation__Blog_Image_July_2019.jpg)

![](https://blog.som.cranfield.ac.uk/hubfs/Javier.jpeg) By [Professor Javier Marcos-Cuevas](https://blog.som.cranfield.ac.uk/execdev/author/dr-javier-marcos)

## [Addressing the Challenges of Sales Strategy Implementation](https://blog.som.cranfield.ac.uk/execdev/addressing-the-challenges-of-sales-strategy-implementation)

*( read )*

 Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [featured learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-learning), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership),

<https://blog.som.cranfield.ac.uk/execdev/will-supply-chain-4.0-digitisation-mean-integration-or-disintegration>

![Will Supply Chain 4.0 digitisation mean integration or disintegration?](https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Images/OEP/SC%20(Supply%20Chain)/Digitalisation%20mean%20integration%20or%20disintegration%20Blog%20Image%20July%202019.jpg)

![](https://blog.som.cranfield.ac.uk/hubfs/wilding.jpeg) By [Professor Richard Wilding OBE](https://blog.som.cranfield.ac.uk/execdev/author/professor-richard-wilding-obe)

## [Will Supply Chain 4.0 digitisation mean integration or disintegration?](https://blog.som.cranfield.ac.uk/execdev/will-supply-chain-4.0-digitisation-mean-integration-or-disintegration)

**Certainly [Supply Chain 4.0](https://blog.som.cranfield.ac.uk/execdev/supply-chain-4.0-the-digital-era) is going to make the numbers sparkle. Nike’s plans to move to a model that cuts lead times from 60 to...**

*( read )*

 Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [featured learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-learning), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership),

<https://blog.som.cranfield.ac.uk/execdev/the-key-account-management-framework>

![The Key Account Management Framework](https://blog.som.cranfield.ac.uk/hubfs/The_KAM_Framework_Blog_Image_2019.jpg)

By [Mark Davies](https://blog.som.cranfield.ac.uk/execdev/author/mark-davies)

## [The Key Account Management Framework](https://blog.som.cranfield.ac.uk/execdev/the-key-account-management-framework)

**For organisations looking to [implement key account management](https://blog.som.cranfield.ac.uk/execdev/implementing-key-account-management-to-plan-or-not-to-plan), Mark Davies, visiting fellow at Cranfield School of Management,...**

*( read )*

 Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [featured learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-learning), [featured leadership](https://blog.som.cranfield.ac.uk/execdev/topic/featured-leadership),

[VIEW MORE](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management/page/4)

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