--- title: Cranfield Executive Development Blog | article (5) description: article | (5) --- [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/Marques-SoM.png?width=85&name=Marques-SoM.png)](https://www.cranfield.ac.uk/som)   - [Home](https://blog.som.cranfield.ac.uk/knowledge) - Featured - [CEO Summit](https://blog.som.cranfield.ac.uk/knowledge/tag/ceo-summit-2021) - Categories - [Changing World of Work](https://blog.som.cranfield.ac.uk/knowledge/tag/changing-world-of-work) - [Digital Transformation](https://blog.som.cranfield.ac.uk/knowledge/tag/digital-transformation) - [Economics](https://blog.som.cranfield.ac.uk/knowledge/tag/economics) - [Entrepreneurship](https://blog.som.cranfield.ac.uk/knowledge/tag/entrepreneurship) - [Finance and Accounting](https://blog.som.cranfield.ac.uk/knowledge/tag/finance-and-accounting) - [Implementation](https://blog.som.cranfield.ac.uk/knowledge/tag/implementation) - [Leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership) - [Logistics and Supply Chain](https://blog.som.cranfield.ac.uk/knowledge/tag/logistics-and-supply-chain) - [Organisational Behaviour](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-behaviour) - [Organisational Resilience](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-resilience) - [Strategic Marketing and Sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales) - [Strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy) - [Sustainability](https://blog.som.cranfield.ac.uk/knowledge/tag/sustainability) - [Executive Development](https://blog.som.cranfield.ac.uk/knowledge/tag/executive-development) - Content - [Articles](https://blog.som.cranfield.ac.uk/knowledge/tag/article) - [Whitepapers](https://blog.som.cranfield.ac.uk/knowledge/tag/whitepaper) - [eBooks](https://blog.som.cranfield.ac.uk/knowledge/tag/ebook) - [Podcasts](https://blog.som.cranfield.ac.uk/knowledge/tag/podcast) - [Webinars](https://blog.som.cranfield.ac.uk/knowledge/tag/webinar) - [Videos](https://blog.som.cranfield.ac.uk/knowledge/tag/video) - Programmes - [Open Programmes ↗](https://www.cranfield.ac.uk/som/open-executive-programmes) - [Customised Programmes ↗](https://www.cranfield.ac.uk/som/executive-development/consultancy-and-custom-solutions) - [MBA Programmes ↗](https://www.cranfield.ac.uk/som/cranfield-mba-programmes) - [Master's Apprenticeships ↗](https://www.cranfield.ac.uk/som/management-and-leadership-masterships) - [The Blog](https://blog.som.cranfield.ac.uk/execdev) ### Subscribe to our blog for exclusive insights. # The Blog ## Actionable insights from across the Cranfield network [![BECOME A MEMBER](https://no-cache.hubspot.com/cta/default/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7.png)](https://cta-redirect.hubspot.com/cta/redirect/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7) - [Recent Posts](https://blog.som.cranfield.ac.uk/execdev) - [Leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership#topic) - [Small business](https://blog.som.cranfield.ac.uk/execdev/topic/small-business#topic) - [Skills](https://blog.som.cranfield.ac.uk/execdev/topic/skills#topic) - [Reflections](https://blog.som.cranfield.ac.uk/execdev/topic/reflections#topic) - [Mentoring](https://blog.som.cranfield.ac.uk/execdev/topic/mentoring#topic) - [Coaching](https://blog.som.cranfield.ac.uk/execdev/topic/coaching#topic) - [Impact](https://blog.som.cranfield.ac.uk/execdev/topic/impact#topic) - [Influence](https://blog.som.cranfield.ac.uk/execdev/topic/influence#topic) - [Management](https://blog.som.cranfield.ac.uk/execdev/topic/management#topic) - [Conversations](https://blog.som.cranfield.ac.uk/execdev/topic/conversations#topic) - [Talent](https://blog.som.cranfield.ac.uk/execdev/topic/talent#topic) - [Career](https://blog.som.cranfield.ac.uk/execdev/topic/career#topic) - [Back to Knowledge hub](https://blog.som.cranfield.ac.uk/knowledge#topic) ![10 Tips for Negotiating with Key Customers](https://blog.som.cranfield.ac.uk/hubfs/Negotiation%20image%20small.png) By [Professor Javier Marcos and Richard Vincent](https://blog.som.cranfield.ac.uk/execdev/author/professor-javier-marcos-and-richard-vincent) ## [10 Tips for Negotiating with Key Customers](https://blog.som.cranfield.ac.uk/execdev/10-tips-for-negotiating-with-key-customers) ##### How can suppliers design negotiation processes for better creating and capturing value? *( read )* Tags: [key account management](https://blog.som.cranfield.ac.uk/execdev/topic/key-account-management), [KAM](https://blog.som.cranfield.ac.uk/execdev/topic/kam), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article) ![](https://blog.som.cranfield.ac.uk/hubfs/Self%20reflection%20-%20small.png) ![](https://blog.som.cranfield.ac.uk/hubfs/CED%20Logo%20-%20space%20-%20no%20wording.png) By [Cranfield Executive Development](https://blog.som.cranfield.ac.uk/execdev/author/cranfield-executive-development) ## ["As a young manager, I often felt a kind of insecurity, like I had to take control of everything and be across every part of the business."](https://blog.som.cranfield.ac.uk/execdev/talent-development-programme-jon-birchall) ##### Jon Birchall found the Talent Development Programme an eye-opening experience that offered time for self-reflection, personal... *( read )* Tags: [talent development](https://blog.som.cranfield.ac.uk/execdev/topic/talent-development), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article), [TDP](https://blog.som.cranfield.ac.uk/execdev/topic/tdp), ![Apprenticeships: The personal and professional impact | Rachel Leyland](https://blog.som.cranfield.ac.uk/hubfs/Rachel%20Leyland%20-%20blog%20banner.png) ![](https://blog.som.cranfield.ac.uk/hubfs/David%20Deegan.jpg) By [David Deegan](https://blog.som.cranfield.ac.uk/execdev/author/david-deegan) ## [Apprenticeships: The personal and professional impact | Rachel Leyland](https://blog.som.cranfield.ac.uk/execdev/apprenticeship-rachel-leyland) ##### "It will boost your confidence, and you will get to meet and work with amazing people." *( read )* Tags: [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [apprenticeship](https://blog.som.cranfield.ac.uk/execdev/topic/apprenticeship), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article), ![](https://blog.som.cranfield.ac.uk/hubfs/Bhavika%20Patel%20-%20blog%20banner-1.png) ![](https://blog.som.cranfield.ac.uk/hubfs/CED%20Logo%20-%20space%20-%20no%20wording.png) By [Cranfield Executive Development](https://blog.som.cranfield.ac.uk/execdev/author/cranfield-executive-development) ## ["The High Performance Leadership Programme was an incredibly positive and energising experience."](https://blog.som.cranfield.ac.uk/execdev/high-performance-leadership-bhavika-patel) ##### "It provided such a different perspective on leadership, delivered in an influential and unique way with highly valuable and... *( read )* Tags: [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article), [HPL](https://blog.som.cranfield.ac.uk/execdev/topic/hpl), ![Apprenticeships: The personal and professional impact | Nicky Rance](https://blog.som.cranfield.ac.uk/hubfs/Nicky%20Rance%20-%20blog%20banner.png) By [Dr Steph Russell](https://blog.som.cranfield.ac.uk/execdev/author/dr-steph-russell) ## [Apprenticeships: The personal and professional impact | Nicky Rance](https://blog.som.cranfield.ac.uk/execdev/apprenticeship-nicky-rance) ##### "I am now able to lead and run my projects more efficiently." *( read )* Tags: [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [apprenticeship](https://blog.som.cranfield.ac.uk/execdev/topic/apprenticeship), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article), ![](https://blog.som.cranfield.ac.uk/hubfs/Chris%20Poulter%20B%26W%20blog%20banner-1.png) ![](https://blog.som.cranfield.ac.uk/hubfs/CED%20Logo%20-%20space%20-%20no%20wording.png) By [Cranfield Executive Development](https://blog.som.cranfield.ac.uk/execdev/author/cranfield-executive-development) ## ["The programme really worked for me, it’s proved such a good investment of my time."](https://blog.som.cranfield.ac.uk/execdev/high-performance-leadership-chris-poulter) ##### "Looking back, I found the overall experience at Cranfield almost a magical one – it was a wholly positive time, with a group... *( read )* Tags: [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article), [HPL](https://blog.som.cranfield.ac.uk/execdev/topic/hpl), ![](https://blog.som.cranfield.ac.uk/hubfs/BGP%20blog%20banner.png) ![](https://blog.som.cranfield.ac.uk/hubfs/CED%20Logo%20-%20space%20-%20no%20wording.png) By [Cranfield Executive Development](https://blog.som.cranfield.ac.uk/execdev/author/cranfield-executive-development) ## ["Give yourself the best opportunity to reach your potential - life is too short to wait."](https://blog.som.cranfield.ac.uk/execdev/talent-development-programme-rachel-stewart) ##### The Talent Development Programme was thought-provoking, inspiring, and transformational, both personally and professionally,... *( read )* Tags: [talent development](https://blog.som.cranfield.ac.uk/execdev/topic/talent-development), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article), [OEP CS](https://blog.som.cranfield.ac.uk/execdev/topic/oep-cs) ![The Impact of a Cranfield Apprenticeship - Part 3](https://blog.som.cranfield.ac.uk/hubfs/blog%20image%20%282%29.png) ![](https://blog.som.cranfield.ac.uk/hubfs/David%20Deegan.jpg) By [David Deegan](https://blog.som.cranfield.ac.uk/execdev/author/david-deegan) ## [The Impact of a Cranfield Apprenticeship - Part 3](https://blog.som.cranfield.ac.uk/execdev/case-study-senior-leader-apprenticeship-part-3) ##### Asda Case Study - That all-important question, why? *( read )* Tags: [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [apprenticeship](https://blog.som.cranfield.ac.uk/execdev/topic/apprenticeship), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article) ![The Impact of a Cranfield Apprenticeship - Part 2](https://blog.som.cranfield.ac.uk/hubfs/blog%20image%20%281%29.png) ![](https://blog.som.cranfield.ac.uk/hubfs/David%20Deegan.jpg) By [David Deegan](https://blog.som.cranfield.ac.uk/execdev/author/david-deegan) ## [The Impact of a Cranfield Apprenticeship - Part 2](https://blog.som.cranfield.ac.uk/execdev/case-study-senior-leader-apprenticeship-part-2) ##### Asda Case Study - Getting on in Asda *( read )* Tags: [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [apprenticeship](https://blog.som.cranfield.ac.uk/execdev/topic/apprenticeship), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article) ![The Impact of a Cranfield Apprenticeship - Part 1](https://blog.som.cranfield.ac.uk/hubfs/blog%20image.png) ![](https://blog.som.cranfield.ac.uk/hubfs/David%20Deegan.jpg) By [David Deegan](https://blog.som.cranfield.ac.uk/execdev/author/david-deegan) ## [The Impact of a Cranfield Apprenticeship - Part 1](https://blog.som.cranfield.ac.uk/execdev/case-study-senior-leader-apprenticeship-part-1) ##### Asda Case Study - Colleagues, Customers and Communities *( read )* Tags: [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [apprenticeship](https://blog.som.cranfield.ac.uk/execdev/topic/apprenticeship), [article](https://blog.som.cranfield.ac.uk/execdev/topic/article) [VIEW MORE](https://blog.som.cranfield.ac.uk/execdev/topic/article/page/6) ## 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