Cranfield Executive Development Blog | entrepreneurship

Laying the foundations upon which to build for continued growth

By Professor Stephanie Hussels On February 18, 2025

Laying the foundations upon which to build for continued growth

How owner-managers can develop the right structure and direction as their business becomes more complex.

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Tags: entrepreneurship, article

Why businesses need both purpose and profit

By Cranfield Executive Development On October 17, 2023

Why businesses need both purpose and profit

"As CEO of a charity, the Business Growth Programme helped me see that growth and profit are just as relevant to purpose-led...

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Tags: entrepreneurship, article, small business

By Cranfield Executive Development On February 14, 2023

"It gave me more clarity about what I want out of the business; it reinvigorated me."

"I'd definitely recommend Business Growth Programme, anyone running their own business ought to be doing it at some point."

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Tags: entrepreneurship, article, small business

Building customer engagement and collaboration with world-class key account management

By Cranfield Executive Development On December 1, 2022

Building customer engagement and collaboration with world-class key account management

James Bugden, Sales Manager for Velux, explains how his team of key account managers developed from generalists to specialists...

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Tags: entrepreneurship, article, small business

My life-changing experience on the Business Growth Programme

By Cranfield Executive Development On November 24, 2022

My life-changing experience on the Business Growth Programme

For Caroline Southgate, Managing Director of Doris Jones, an Essex-based care services provider, attending the Business Growth...

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Tags: entrepreneurship, article, small business

Four proven strategies for entrepreneurial success

By Cranfield Executive Development On April 7, 2022

Four proven strategies for entrepreneurial success

More than half of business start-ups fail after four to five years, and of those that survive only around 4% become...

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Tags: entrepreneurship, article, small business