Cranfield Executive Development Blog | entrepreneurship

Why businesses need both purpose and profit

By Cranfield Executive Development On October 17, 2023

Why businesses need both purpose and profit

"As CEO of a charity, the Business Growth Programme helped me see that growth and profit are just as relevant to purpose-led...

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Tags: entrepreneurship, article, small business

By Cranfield Executive Development On February 14, 2023

"It gave me more clarity about what I want out of the business; it reinvigorated me."

"I'd definitely recommend Business Growth Programme, anyone running their own business ought to be doing it at some point."

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Tags: entrepreneurship, article, small business

Building customer engagement and collaboration with world-class key account management

By Cranfield Executive Development On December 1, 2022

Building customer engagement and collaboration with world-class key account management

James Bugden, Sales Manager for Velux, explains how his team of key account managers developed from generalists to specialists...

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Tags: entrepreneurship, article, small business

My life-changing experience on the Business Growth Programme

By Cranfield Executive Development On November 24, 2022

My life-changing experience on the Business Growth Programme

For Caroline Southgate, Managing Director of Doris Jones, an Essex-based care services provider, attending the Business Growth...

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Tags: entrepreneurship, article, small business

Four proven strategies for entrepreneurial success

By Cranfield Executive Development On April 7, 2022

Four proven strategies for entrepreneurial success

More than half of business start-ups fail after four to five years, and of those that survive only around 4% become...

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Tags: entrepreneurship, article, small business