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The Blog

Actionable insights from across the Cranfield network

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Financial Judgements in the Boardroom

Few directors are financial experts, but all directors have to make judgements on the financial figures presented to them in the...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Key Account Management and Procurement

Mark Davies, visiting fellow at Cranfield, conveys how important is it for key account managers to develop relationships with...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Make strategy that's powered by ethos

Stepping up to being CEO, or any strategic role for that matter, is daunting and disorienting. Suddenly the organisation that...


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Tags: leadership, impact

Crafting a Value-Creating Sales Strategy

Creating customer value is the core mission of marketing and sales organisations. To ensure your sales strategy creates...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Why leaders find their purpose on walkabout

There are many practical reasons why we spend our working lives in offices, meeting and conference rooms, but it doesn’t mean...


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Tags: Cranfield School of Management, featured learning, learning,

Learn to navigate key career transitions

I was chatting to a fellow runner recently, while on our regular 5km route, about my work in helping individuals switch jobs....


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Tags: Cranfield School of Management, featured learning, learning,

5 ways in which your professional development benefits your team

As an employee, when you consider undertaking learning and development, you’re most likely to be thinking about how that...


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Tags: Cranfield School of Management, featured learning, learning,

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