The Blog

Actionable insights from across the Cranfield network

BECOME A MEMBER

Sales Leadership Paradoxes

Sales organisation are changing, so should sales leadership


( read )

Tags: Cranfield School of Management, featured learning, featured leadership,

Creating compelling customer value propositions

Key account management (KAM) has evolved radically over the last five years or so. The traditional focus of managing a large...


( read )

Tags: Cranfield School of Management, leadership, featured learning,

Implementing Key Account Management: To plan or not to plan…

Ask organisations to list the essential ingredients of a Key Account implementation and Key Account Plans will always feature on...


( read )

Tags: Cranfield School of Management, leadership, featured learning,

Adopting Key Account Management - 12 Mistakes to Avoid

Planning for success can be daunting for organisations that recognise they need to focus on managing a portfolio of fewer (but...


( read )

Tags: Cranfield School of Management, featured learning, featured leadership,

CED_KH_v6

Talk to us about your world

Call us on +44 (0)1234 754500