How do you incentivise and support the roll out of key account management programmes? When implementing key account management...
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Sales organisation are changing, so should sales leadership
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Tags: Cranfield School of Management, featured learning, featured leadership,
Tags: Cranfield School of Management, featured learning, featured leadership,
Key account management (KAM) has evolved radically over the last five years or so. The traditional focus of managing a large...
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Ask organisations to list the essential ingredients of a Key Account implementation and Key Account Plans will always feature on...
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Planning for success can be daunting for organisations that recognise they need to focus on managing a portfolio of fewer (but...
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