Cranfield Executive Development Blog | strategic marketing

Democratisation of Analytics in Marketing

By Professor Stan Maklan On September 16, 2019

Democratisation of Analytics in Marketing

It is becoming almost too obvious to state that managers are able to gather more and better data that can improve their decision...

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Marketing and Sustainable Organisation Growth

By Professor Stan Maklan On August 14, 2019

Marketing and Sustainable Organisation Growth

Cranfield’s Professor Emeritus, Malcolm MacDonald and colleagues, writes in their book Marketing Due Diligence , that it is the...

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The Strategic Role of Assessment and Business Cases in Marketing Leadership

By Professor Stan Maklan On April 17, 2019

The Strategic Role of Assessment and Business Cases in Marketing Leadership

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Marketing Leadership - Stepping up to the Challenges of Post Brexit Britain

By Professor Stan Maklan On December 17, 2018

Marketing Leadership - Stepping up to the Challenges of Post Brexit Britain

For the past 25 years, we marketers have been cheerleaders for own demise. We bemoan our lack of influence at the Board and...

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Top ten guidelines for excellent, profitable marketing

By Professor Malcolm McDonald On September 3, 2018

Top ten guidelines for excellent, profitable marketing

Cranfield School of Management’s Professor Malcolm McDonald has established ten guidelines which you should consider for...

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From Products to Customer Engagement: Present and Future

By Professors Malcolm McDonald & Simon Knox On March 29, 2018

From Products to Customer Engagement: Present and Future

Apple didn’t kill the music industry. They just invented ways of making life easier and more enjoyable for music consumers,...

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