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Actionable insights from across the Cranfield network

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Democratisation of Analytics in Marketing

It is becoming almost too obvious to state that managers are able to gather more and better data that can improve their decision...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Marketing and Sustainable Organisation Growth

Cranfield’s Professor Emeritus, Malcolm MacDonald and colleagues, writes in their book Marketing Due Diligence , that it is the...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Marketing Leadership - Stepping up to the Challenges of Post Brexit Britain

For the past 25 years, we marketers have been cheerleaders for own demise. We bemoan our lack of influence at the Board and...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Top ten guidelines for excellent, profitable marketing

 

Cranfield School of Management’s Professor Malcolm McDonald has established ten guidelines which you should consider for...


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Tags: Cranfield School of Management, featured learning, featured sidebar all,

From Products to Customer Engagement: Present and Future

Apple didn’t kill the music industry. They just invented ways of making life easier and more enjoyable for music consumers,...


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Tags: leadership, featured leadership, featured sidebar leadership,

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