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    Democratisation of Analytics in Marketing
    By Professor Stan Maklan

    Democratisation of Analytics in Marketing

    It is becoming almost too obvious to state that managers are able to gather more and better data that can improve their decision...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Marketing and Sustainable Organisation Growth
    By Professor Stan Maklan

    Marketing and Sustainable Organisation Growth

    Cranfield’s Professor Emeritus, Malcolm MacDonald and colleagues, writes in their book Marketing Due Diligence , that it is the...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    The Strategic Role of Assessment and Business Cases in Marketing Leadership
    By Professor Stan Maklan

    The Strategic Role of Assessment and Business Cases in Marketing Leadership


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Marketing Leadership - Stepping up to the Challenges of Post Brexit Britain
    By Professor Stan Maklan

    Marketing Leadership - Stepping up to the Challenges of Post Brexit Britain

    For the past 25 years, we marketers have been cheerleaders for own demise. We bemoan our lack of influence at the Boardand...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Top ten guidelines for excellent, profitable marketing
    By Professor Malcolm McDonald

    Top ten guidelines for excellent, profitable marketing

    Cranfield School of Management’s Professor Malcolm McDonald has established ten guidelines which you should consider for...


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    Tags: Cranfield School of Management, featured learning, featured sidebar all,

    From Products to Customer Engagement: Present and Future
    By Professors Malcolm McDonald & Simon Knox

    From Products to Customer Engagement: Present and Future

    Apple didn’t kill the music industry. They just invented ways of making life easier and more enjoyable for music consumers,...


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    Tags: leadership, featured leadership, featured sidebar leadership,

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