Download ten guidelines for excellent, profitable marketing

For aspiring marketing professionals needing advice on how to develop and implement excellent, profitable marketing

Creating a marketing strategy that maximises your growth in sales and profits

Cranfield School of Management’s Emeritus Professor Malcolm McDonald has established ten guidelines which you should consider for excellent, profitable marketing.

This eBook focuses on factors for success in profitable marketing and provides a summary for each guideline that your organisation can implement.

These ten tips will help you:

Ensure that Marketing is a strategic driver in the boardroom.
Understand your key market segments, how they work and it's key decision makers
Establish your organisation's relative competitiveness in each market segment

Focus your marketing efforts and strategies to attractive segments
Justify all marketing expenditure within the strategy

Download ten guidelines for excellent, profitable marketing

Creating a marketing strategy that maximises your growth in sales and profits

These ten tips will help you:

ED - MSAP ten guidelines for excellent marketing eBook