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5 minutes with Dave Black: My Sales Directors’ Programme experience

As part of his executive development Dave attended Cranfield’s Sales Directors’ Programme, so we spent five minutes with him...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Develop customer relationships - I want you to be my partner for life!

The greatest potential of using key account management (KAM) as a strategic approach for growing a supplier’s business, rests...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Crafting a Value-Creating Sales Strategy

Creating customer value is the core mission of marketing and sales organisations. To ensure your sales strategy creates...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Sales Leadership Paradoxes

Sales organisation are changing, so should sales leadership


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Tags: Cranfield School of Management, featured learning, featured leadership,

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