Professor Malcolm McDonald explores 6 thought-provoking viewpoints on why many organisations are getting Key Account Management...
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Dr Javier Marcos explains the importance of supplier and customer organisations working together towards the same goal and...
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Key account management (KAM) has evolved radically over the last five years or so. The traditional focus of managing a large...
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Ask organisations to list the essential ingredients of a Key Account implementation and Key Account Plans will always feature on...
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