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The Blog

Actionable insights from across the Cranfield network

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Adopting Key Account Management - 12 Mistakes to Avoid

Planning for success can be daunting for organisations that recognise they need to focus on managing a portfolio of fewer (but...


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Procurement needs new skills for the VUCA age

There has been much discussion recently about the challenges of operating in what some have called a ‘VUCA’ world. VUCA is the...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Why is it so difficult to learn from failure?

Failure happens. For a myriad different reasons, things go wrong. And at an organisational level, the consequences will range...


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Tags: Cranfield School of Management, leadership, featured learning,

Marketing Leadership - Stepping up to the Challenges of Post Brexit Britain

For the past 25 years, we marketers have been cheerleaders for own demise. We bemoan our lack of influence at the Boardand...


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Creating an Agile Supply Chain

Turbulence and volatility are the prevailing characteristics of today’s business environment. Gone are the days when...


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A ten-step framework for setting effective sales targets

Most organisations already have some of the elements of this framework, but it is rare to find a sales target system that...


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Securing the Success of Strategic Supply Chain Initiatives Today and Tomorrow

Implementing new supply chain strategies and initiatives has always been recognised as a challenge. Even in the increasingly...


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Tags: Cranfield School of Management, leadership, featured learning,

Setting Effective Sales Targets

Sales targets are extensively used by sales organisations to help achieve a ‘desired’, ‘promised’, ‘minimum’, or ‘aspirational’...


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Motivating and Rewarding the Sales Force

Motivating your sales force is a critical component of sales force management, given its profound effect on people’s behaviour...


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