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    Executive development: pleasure or pain?
    By Cranfield School of Management On April 17, 2019

    Executive development: pleasure or pain?

    A previous company I worked for used an evaluation sheet which asked participants to grade elements of the development...


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    Tags: Cranfield School of Management, featured learning, learning,

    The Strategic Role of Assessment and Business Cases in Marketing Leadership
    By Professor Stan Maklan On April 17, 2019

    The Strategic Role of Assessment and Business Cases in Marketing Leadership


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Price vs value: is it all about the money in executive education?
    By Cranfield School of Management On April 15, 2019

    Price vs value: is it all about the money in executive education?

    There is a saying that goes: “you get what you pay for”. I’ve been known to mutter it to myself on occasion, normally when...


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    Tags: Cranfield School of Management, featured learning, learning,

    Implementing Key Account Management - KAMA Chameleon
    By Dr. Sue Holt On April 11, 2019

    Implementing Key Account Management - KAMA Chameleon

    Everyone knows the famous Culture Club song Karma Chameleon. But here we are going to introduce the KAMA Chameleon, or in our...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Creating a Customer Centric Company
    By Professor Stan Maklan On April 4, 2019

    Creating a Customer Centric Company


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Supply Chain Strategy
    By Professor Richard Wilding OBE On April 3, 2019

    Supply Chain Strategy

    Supply chain strategy can be summarised as the operational execution of the business mission. So firstly, understand the business...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Why many companies get key account management hopelessly wrong
    By Professor Malcolm McDonald On April 3, 2019

    Why many companies get key account management hopelessly wrong

    Professor Malcolm McDonald explores 6 thought-provoking viewpoints on why many organisations are getting Key Account Management...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Keeping a Lid on Supply Chain Complexity
    By Professor Martin Christopher On March 28, 2019

    Keeping a Lid on Supply Chain Complexity

    The problem with complexity is not only that it is a significant driver of cost within a supply chain but that it also...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Challenges of Digital Transformation
    By Professor Stan Maklan On March 25, 2019

    Challenges of Digital Transformation


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    How can you co-create value with your strategic customers?
    By Javier Marcos Cuevas On March 22, 2019

    How can you co-create value with your strategic customers?

    Dr Javier Marcos explains the importance of supplier and customer organisations working together towards the same goal and...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

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