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    Executive Insight - Managing and Measuring Sales Performance
    By Javier Marcos Cuevas On April 22, 2019

    Executive Insight - Managing and Measuring Sales Performance


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Leadership for Next Generation Supply Chains
    By Professor Richard Wilding OBE On April 18, 2019

    Leadership for Next Generation Supply Chains

    Leadership is all about people aiming to create direction, alignment and commitment within a team. Being an effective supply...


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    Tags: Cranfield School of Management, leadership, featured learning,

    The Strategic Role of Assessment and Business Cases in Marketing Leadership
    By Professor Stan Maklan On April 17, 2019

    The Strategic Role of Assessment and Business Cases in Marketing Leadership


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Turning the dials on women in leadership
    By Professor Kim Turnbull James On April 17, 2019

    Turning the dials on women in leadership

    The Gender Pay Gap data published in April 19 for the second year, showed that although some companies have improved, for many...


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    Tags: Cranfield School of Management, featured, leadership,

    Implementing Key Account Management - KAMA Chameleon
    By Dr. Sue Holt On April 11, 2019

    Implementing Key Account Management - KAMA Chameleon

    Everyone knows the famous Culture Club song Karma Chameleon. But here we are going to introduce the KAMA Chameleon, or in our...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Creating a Customer Centric Company
    By Professor Stan Maklan On April 4, 2019

    Creating a Customer Centric Company


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Supply Chain Strategy
    By Professor Richard Wilding OBE On April 3, 2019

    Supply Chain Strategy

    Supply chain strategy can be summarised as the operational execution of the business mission. So firstly, understand the business...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Why many companies get key account management hopelessly wrong
    By Professor Malcolm McDonald On April 3, 2019

    Why many companies get key account management hopelessly wrong

    Professor Malcolm McDonald explores 6 thought-provoking viewpoints on why many organisations are getting Key Account Management...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Keeping a Lid on Supply Chain Complexity
    By Professor Martin Christopher On March 28, 2019

    Keeping a Lid on Supply Chain Complexity

    The problem with complexity is not only that it is a significant driver of cost within a supply chain but that it also...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Challenges of Digital Transformation
    By Professor Stan Maklan On March 25, 2019

    Challenges of Digital Transformation


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    Tags: Cranfield School of Management, featured learning, featured leadership,

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