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    Crafting a Value-Creating Sales Strategy
    By Professor Javier Marcos-Cuevas On May 20, 2019

    Crafting a Value-Creating Sales Strategy

    Creating customer value is the core mission of marketing and sales organisations. To ensure your sales strategy creates...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Executive Insight - What is World Class Key Account Management?
    By Dr. Sue Holt On May 16, 2019

    Executive Insight - What is World Class Key Account Management?


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Motivating, incentivizing and rewarding for Key Account Management
    By Professor Javier Marcos-Cuevas On May 10, 2019

    Motivating, incentivizing and rewarding for Key Account Management

    How do you incentivise and support the roll out of key account management programmes? When implementing key account management...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Procurement – Creating organisational Value
    By Dr Soroosh Saghiri On May 9, 2019

    Procurement – Creating organisational Value

    With a wider view than purchasing cost management, procurement is the organisation’s gateway to external resources, which are...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Impact of Disruptive Trends on Logistics & Supply Chain Management Practices – The Retail Sector
    By Cranfield School of Management On May 8, 2019

    Impact of Disruptive Trends on Logistics & Supply Chain Management Practices – The Retail Sector

    Many businesses have found innovative use of technology has disrupted the traditional approach to supply chain strategy and the...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Corporate Financial Strategy: Capital investment
    By Professor Ruth Bender On May 8, 2019

    Corporate Financial Strategy: Capital investment

    Corporate financial strategy is a way to complement business strategy, to get the most long-term value out of a company. It is...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Supply Chain 4.0 – The Digital Era
    By Professor Richard Wilding OBE On May 2, 2019

    Supply Chain 4.0 – The Digital Era

    There is a revolution taking place. Enabled by leveraging technologies and concepts from Industry 4.0, the 4th Industrial...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Sales Leadership Paradoxes
    By Cranfield School of Management On May 1, 2019

    Sales Leadership Paradoxes

    Sales organisation are changing, so should sales leadership


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Reducing Costs Through Collaborative Working in the Supply Chain
    By Professor Martin Christopher On April 25, 2019

    Reducing Costs Through Collaborative Working in the Supply Chain

    In these uncertain times, with many economic challenges ahead, the need to contain costs across the business is as strong as ever.


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Executive Insight - Managing the Key Account Portfolio
    By Dr. Sue Holt On April 24, 2019

    Executive Insight - Managing the Key Account Portfolio


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    Tags: Cranfield School of Management, featured learning, featured leadership,

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