Cranfield Executive Development Blog

By Dr. Sue Holt On August 11, 2019

What does a great key account manager look like?

The key account manager role is very different from that of a traditional salesperson, and increasingly many key account managers...

( read )

By Professor Rodrigo Guesalaga On August 8, 2019

The greatest potential of using key account management (KAM) as a strategic approach for growing a supplier’s business, rests on...

( read )

By Professor Stan Maklan On April 17, 2019

( read )

By Cranfield School of Management On February 15, 2019

Building on our recent blog on ‘Designing a customer-centric culture that empowers’. It is worth exploring a checklist for...

( read )

By Cranfield School of Management On January 31, 2019

Culture is all around us, influencing our ideas, customs and social behaviour, and culture exists within an organisation whether...

( read )