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    The Blog

    Actionable insights from across the Cranfield network

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    Advance your career: How to go from middle weight to heavy weight in 2019
    By Cranfield School of Management On December 18, 2018

    Advance your career: How to go from middle weight to heavy weight in 2019

    Moving up in your career can be more difficult the higher up the career ladder you rise. At lower levels, progression is almost a...


    (4 min read 805)

    Tags: Cranfield School of Management, leadership, featured talent,

    Marketing Leadership - Stepping up to the Challenges of Post Brexit Britain
    By Professor Stan Maklan On December 17, 2018

    Marketing Leadership - Stepping up to the Challenges of Post Brexit Britain

    For the past 25 years, we marketers have been cheerleaders for own demise. We bemoan our lack of influence at the Boardand...


    (2 min read 322)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Creating an Agile Supply Chain
    By Professor Martin Christopher On December 13, 2018

    Creating an Agile Supply Chain

    Turbulence and volatility are the prevailing characteristics of today’s business environment. Gone are the days when...


    (3 min read 662)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Four things that should be on every supply chain leaders “To-Do list”
    By Professor Richard Wilding OBE On December 12, 2018

    Four things that should be on every supply chain leaders “To-Do list”

    Building on my recent blog on the “get rights” of Supply Chain Strategic Initiatives, it is worth exploring four critical...


    (3 min read 664)

    Tags: Cranfield School of Management, leadership, featured learning,

    Creating the 'Crisis-Ready' Organisation
    By Steve Macaulay On December 10, 2018

    Creating the 'Crisis-Ready' Organisation

    Crises happen. Organisations might like to wish that they didn’t, but the reality is that the unexpected has an unhappy knack of...


    (4 min read 804)

    Tags: Cranfield School of Management, leadership, featured leadership,

    A ten-step framework for setting effective sales targets
    By Dr Javier Marcos & Dr Monica Franco-Santos On December 6, 2018

    A ten-step framework for setting effective sales targets

    Most organisations already have some of the elements of this framework, but it is rare to find a sales target system that...


    (4 min read 742)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    The Leader as Poet
    By Andy Logan On December 4, 2018

    The Leader as Poet

    The leader finally reaches the summit of the hill. All their years of business experience, all that time on management and...


    (2 min read 402)

    Tags: Cranfield School of Management, leadership, featured leadership,

    Securing the Success of Strategic Supply Chain Initiatives Today and Tomorrow
    By Professor Richard Wilding OBE On November 30, 2018

    Securing the Success of Strategic Supply Chain Initiatives Today and Tomorrow

    Implementing new supply chain strategies and initiatives has always been recognised as a challenge. Even in the increasingly...


    (3 min read 540)

    Tags: Cranfield School of Management, leadership, featured learning,

    Setting Effective Sales Targets
    By Dr Javier Marcos & Dr Monica Franco-Santos On November 29, 2018

    Setting Effective Sales Targets

    Sales targets are extensively used by sales organisations to help achieve a ‘desired’, ‘promised’, ‘minimum’, or ‘aspirational’...


    (3 min read 688)

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Brexit: like nothing that has come before?
    By Dr Ruth Massie On November 26, 2018

    Brexit: like nothing that has come before?

    A recent tracker report by the Business Continuity Institute (BCI) focused on the level of preparedness for Brexit by...


    (2 min read 475)

    Tags: Cranfield School of Management, leadership, featured leadership,

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