Although the term Account-Based Marketing (ABM) has been around for many years and it has now become the focus for many companies, there is still some confusion about exactly what it is. At the pinnacle of ABM models is Key Account Management (KAM) known as Strategic Account Management (SAM) in the USA, which is one-to-one customer management. Below this are major accounts that are not quite big enough to be incorporated in KAM, this is ABM and involves one-to-few customer management. ABM...
People need leaders who inspire and motivate their teams to perform better, no matter what organisation they work for.
Do you feel like the year flew by in a flash? Us too. This year we've published lots of articles about everything from how to be more productive, developing your workforce, tips for mindfulness at work, and more!
Didn't get a chance to read everything this year? No problem.
If you only had time to read a few posts this year, here's the top 10 popular posts from around Cranfield Executive Development's blogs to make 2018 your best year yet.
Good management strategy is key to any business—a lack of coherence has an insidious effect on a company’s longevity. But, in addition to an understanding of how to manage a company, strong leadership is a vital hinge in the growth apparatus of any successful firm.
There has been an increase in the number of women being appointed to FTSE 100 boards but few women are fulfilling senior roles on those boards. That’s the findings of this year’s Female FTSE Report, by academics at Cranfield School of Management and Exeter University Business School, sponsored by Aviva and the Government Equalities Office.
Presence begins the moment you walk into a room and remains long after you’ve left, but developing presence isn’t a happy coincidence. It needs a thoughtful approach about the way you want to make an impact.If you want to increase your impact and influence, then here are five keys to developing your executive presence.
How do organisations develop their huge, often diverse, population of middle to senior managers? Remembering these 'forgotten people' can be the tipping-point to take an organisation on to greater success.
As part of her executive development Maya attended Cranfield’s High Performance Leadership programme, so we spent five minutes with her to discover her thoughts on the programme.
The procurement profession plays an increasingly strategic role in organisations. Today, procurement professionals are involved in a wider range of business processes, and have a higher level of contribution to the organisation’s strategic decisions. Their performance is also monitored more closely by the top management.
These are exceptional times—and few business leaders can honestly say that they saw them coming. From Brexit to protectionism, and from mass migration to the financial crisis, things weren’t supposed to turn out like this.