<img height="1" width="1" style="display:none" src="https://pool.admedo.com/pixel?id=152384&amp;t=img">
    JOIN THE KNOWLEDGE HUB

    Subscribe to our blog for exclusive insights.

    The Blog

    Actionable insights from across the Cranfield network

    BECOME A MEMBER

    Developing Customer-led and Customer-focused Strategies
    By Dr. Sue Holt On July 24, 2019

    Developing Customer-led and Customer-focused Strategies

    As key account management has evolved over the last twenty years it has moved from a focus on what the supplier wanted to achieve...


    ( read )

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Supply Chain Leaders - Are you ready to share leadership?
    By Professor Richard Wilding OBE On July 23, 2019

    Supply Chain Leaders - Are you ready to share leadership?

    Make a Google search for images of ‘leadership’ and see what the word still implies: there’s one person at the front of the...


    ( read )

    Tags: Cranfield School of Management, leadership, featured learning,

    Supply Chain Collaboration
    By Professor Richard Wilding OBE On July 15, 2019

    Supply Chain Collaboration

    Within the supply chain, we all want win-win relationships. The key to this is collaboration but we need to be able to develop...


    ( read )

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Sustainable Supply Management
    By Dr Soroosh Saghiri On July 12, 2019

    Sustainable Supply Management

    Moving toward a sustainable supply chain largely depends on sourcing and supply management decisions and actions. Sustainability...


    ( read )

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Corporate Financial Strategy: Raising funds
    By Professor Ruth Bender On July 11, 2019

    Corporate Financial Strategy: Raising funds

    Corporate financial strategy is a way to complement business strategy, to get the most long-term value out of a company. It is...


    ( read )

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Adopting Key Account Management - Choose me and I will choose you
    By Professor Rodrigo Guesalaga On July 11, 2019

    Adopting Key Account Management - Choose me and I will choose you

    Adopting Key Account Management (KAM) requires the commitment of specific resources, changes in the organisational structure and,...


    ( read )

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Recession? Is it time to prepare for hard times to come?
    By professor mike bourne On July 9, 2019

    Recession? Is it time to prepare for hard times to come?

    The fall in the retail sales figures in May could be a one off blip (or common cause variation) but given the slower growth in...


    ( read )

    Tags: leadership, featured leadership, featured sidebar all,

    Addressing the Challenges of Sales Strategy Implementation
    By Professor Javier Marcos-Cuevas On July 4, 2019

    Addressing the Challenges of Sales Strategy Implementation


    ( read )

    Tags: Cranfield School of Management, featured learning, featured leadership,

    Will Supply Chain 4.0 digitisation mean integration or disintegration?
    By Professor Richard Wilding OBE On July 3, 2019

    Will Supply Chain 4.0 digitisation mean integration or disintegration?

    Certainly Supply Chain 4.0 is going to make the numbers sparkle. Nike’s plans to move to a model that cuts lead times from 60 to...


    ( read )

    Tags: Cranfield School of Management, featured learning, featured leadership,

    The Key Account Management Framework
    By Mark Davies On June 27, 2019

    The Key Account Management Framework

    For organisations looking to implement key account management, Mark Davies, visiting fellow at Cranfield School of Management,...


    ( read )

    Tags: Cranfield School of Management, featured learning, featured leadership,

    VIEW MORE

    Talk to us about your world

    Call us on +44 (0)1234 754500

    Talk to us ↗

    cranfieldexecutivedevelopmentlogo